Senior Director, Global Lifecycle Growth

Rover; Seattle (WA); On-site; USD 197,000 - 262,000; Full time

Benefits offered by this job

Competitive compensation

401k match

Long-term incentive plan

Flexible PTO

Medical, dental, and vision insurance

Commuter benefits

Bring your dog to work

Pet benefits, including $1,000 toward宠

Job summary

Rover in Seattle seeks a Senior Director of Global Lifecycle Strategy to drive growth through lifecycle communications across our marketplace. You will own strategy for acquisition, retention, reactivation, and monetization across four brands and 18 countries, guiding both pet parents and care providers.

You will lead cross-functional teams, build automated programs, develop predictive models with Data Science, and partner with Product, Analytics, and Brand to scale lifecycle initiatives.

Qualifications

• 15+ years of experience in lifecycle strategy, email strategy, or growth.
• Proven track record of high-performing lifecycle programs that drive growth.
• Experience prioritizing lifecycle bets by understanding product opportunities, impacts, and risks.
• Deep experience partnering with data science, marketing tech teams, and analysts to develop lifecycle data strategy, experimentation and measurement methods.
• Strong technical background in CRM design and CDP requirements for lifecycle programs.
• Best-in-class knowledge of lifecycle channels (web/app, push, email, SMS).
• Proven experience with Amplitude analytics to identify opportunities and measure results.
• Comfort operating in a matrixed environment and influencing senior partners without direct authority.
• Experience in consumer tech companies or marketplaces preferred.

Responsibilities

• Design lifecycle strategy across Rover’s brands and 18 countries.
• Own metrics for conversion, retention, reactivation, monetization.
• Collaborate with Product, Data Science, Analytics, Brand for priority investments.
• Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, Operations.
• Develop predictive models and scalable testing methods for lifecycle investments.
• Build programs heavily indexed toward automation for scalable results.
• Grow a high-performing lifecycle team.
• Develop multi-channel engagement programs including in-product messaging, push, email, and SMS.

Skills

Lifecycle Strategy

Email Strategy

Growth

Cross-functional collaboration

Tools

Iterable

Braze

Amplitude

CDP

Job description

Rover in Seattle seeks a Senior Director of Global Lifecycle Strategy to drive growth through lifecycle communications across our marketplace. You will own strategy for acquisition, retention, reactivation, and monetization across four brands and 18 countries, guiding both pet parents and care providers.

You will lead cross-functional teams, build automated programs, develop predictive models with Data Science, and partner with Product, Analytics, and Brand to scale lifecycle initiatives.