Global Paid Search & Video Lead

Tanium; Addison (TX); On-site; USD 90,000 - 135,000; Full time

Job summary

Tanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will focus on pipeline growth and global campaigns across Google and Microsoft while shaping strategy, budgets, and insights.

The ideal candidate combines strong analytical skills with creative instincts to boost conversions and revenue, collaborating with Web, Campaigns, and Organic Search teams to optimize the entire search ecosystem.

Qualifications

• Bachelor's degree required.
• 6+ years of B2B digital marketing experience.
• 6+ years of Google & Microsoft platform experience managing Paid Search, YouTube & Demand Gen.
• Strong bias toward action and measurable outcomes; results-driven.
• Analytical and process-driven approach to campaign optimization.
• Attention to detail and clear written and verbal communication.
• Familiarity with Marketo, Salesforce, and GA4; comfortable working across ad platforms to CRM data flow.
• Troubleshoot tracking gaps and validate conversion accuracy.

Responsibilities

• Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimization.
• Own quarterly and monthly budget planning and daily pacing across paid search/video.
• Create dashboards and a reporting cadence that enables transparent communication of campaign performance.
• Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup.
• Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization.
• Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence.
• Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance.
• Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion.

Skills

Analytical

Data-driven

Action-oriented

Communication

Team player

Ethics & integrity

Education

Bachelor's degree

Tools

Marketo

Salesforce

GA4

Google Ads

Microsoft Advertising

Job description

Tanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will focus on pipeline growth and global campaigns across Google and Microsoft while shaping strategy, budgets, and insights.

The ideal candidate combines strong analytical skills with creative instincts to boost conversions and revenue, collaborating with Web, Campaigns, and Organic Search teams to optimize the entire search ecosystem.