Global Paid Media Analyst - Data-Driven Insights

Dexian; New York (NY); On-site; USD 55,000 - 59,000; Full time

Job summary

Dexian in New York, NY is seeking a Jr. Analyst to support paid media reporting efforts.

The role involves analyzing campaign performance, consolidating data from multiple regions, and providing insights to optimize marketing strategies. The candidate will collaborate with marketing campaign managers and data teams to ensure timely data collection, translate raw data into actionable insights, and create clear visual reports that drive business results.

Qualifications

• Bachelor's degree required.
• 1-2+ years in a paid media analyst role.
• Proficiency with digital paid media metrics, attribution, and performance benchmarks.
• Experience with ad servers (CM360, DV360) and platforms (G Ads, Business Manager).
• Hands-on with Kochava and web analytics tools (Adobe Analytics, GA).
• Data analysis and visualization using Excel, Tableau, Data Studio or Looker.

Responsibilities

• Consolidate regional data into a global paid media view.
• Ensure campaign data is accurate, present, and timely.
• Collaborate with marketing managers and BI teams to validate data.
• Perform weekly analysis of media reports and derive insights.
• Develop visual reports that are easy to understand for marketing teams.
• Maintain naming conventions and data standards.
• Bridge data engineering and marketing to translate data issues into solutions.
• Support workflow improvements to boost operational efficiency.

Skills

Data analysis

Visualization

Communication

Proactive work style

Agile environment

Education

Bachelor's degree

Tools

CM360

DV360

Google Ads

Business Manager

Kochava

Adobe Analytics

GA Analytics

Tableau

Data Studio

Looker

Excel

Job description

Dexian in New York, NY is seeking a Jr. Analyst to support paid media reporting efforts.

The role involves analyzing campaign performance, consolidating data from multiple regions, and providing insights to optimize marketing strategies. The candidate will collaborate with marketing campaign managers and data teams to ensure timely data collection, translate raw data into actionable insights, and create clear visual reports that drive business results.