Paid Media Analyst/Digital Marketing Analyst

Dexian; New York (NY); On-site; USD 55,000 - 59,000; Full time

Job summary

Dexian in New York, NY is seeking a Jr. Analyst to support paid media reporting efforts.

The role involves analyzing campaign performance, consolidating data from multiple regions, and providing insights to optimize marketing strategies. The candidate will collaborate with marketing campaign managers and data teams to ensure timely data collection, translate raw data into actionable insights, and create clear visual reports that drive business results.

Qualifications

• Bachelor's degree required.
• 1-2+ years in a paid media analyst role.
• Proficiency with digital paid media metrics, attribution, and performance benchmarks.
• Experience with ad servers (CM360, DV360) and platforms (G Ads, Business Manager).
• Hands-on with Kochava and web analytics tools (Adobe Analytics, GA).
• Data analysis and visualization using Excel, Tableau, Data Studio or Looker.

Responsibilities

• Consolidate regional data into a global paid media view.
• Ensure campaign data is accurate, present, and timely.
• Collaborate with marketing managers and BI teams to validate data.
• Perform weekly analysis of media reports and derive insights.
• Develop visual reports that are easy to understand for marketing teams.
• Maintain naming conventions and data standards.
• Bridge data engineering and marketing to translate data issues into solutions.
• Support workflow improvements to boost operational efficiency.

Skills

Data analysis

Visualization

Communication

Proactive work style

Agile environment

Education

Bachelor's degree

Tools

CM360

DV360

Google Ads

Business Manager

Kochava

Adobe Analytics

GA Analytics

Tableau

Data Studio

Looker

Excel

Job description

Paid Media Analyst/Digital Marketing Analyst

Job Location: New York NY 10036

Duration: 9+ Months

Pay Range: $40-43/hr on W2

Position Summary

The organization is seeking a Jr. Analyst to support paid media reporting efforts. The role involves analyzing campaign performance, consolidating data from multiple regions, and providing insights to optimize marketing strategies. The candidate will collaborate with marketing campaign managers and data teams to ensure timely data collection and accuracy, translating raw data into actionable insights and clear visual reports. The position requires proactive organization and understanding of how data works together to improve workflows and deliver business results.

Key Responsibilities

• Assist with paid campaign media reporting by consolidating regional data into a global view.
• Ensure all campaign data is accurate, present, and received in a timely manner.
• Work with marketing campaign managers and BI teams to aggregate and validate data.
• Perform weekly analysis of media reports to derive insights and recommendations.
• Develop visual data reports that are easy to understand for marketing teams.
• Ensure adherence to naming conventions and data standards.
• Act as a liaison between data engineering and marketing teams, translating technical data issues into strategic solutions.
• Support workflow improvements to enhance operational efficiency and business outcomes.

Required Qualifications

• Bachelor's degree.
• 1-2+ years of experience in a paid media analyst role.
• Proficiency with digital paid media metrics, attribution, and performance benchmarks.
• Experience with ad servers such as CM360 and paid media platforms including G- Ads, Business Manager, and DV360.
• Hands-on experience with mobile measurement platforms like Kochava.
• Familiarity with web analytics tools, such as Adobe Analytics or G- Analytics.
• Skills in data analysis and visualization using Excel, Tableau, Data Studio, or Looker, including dashboard creation and multi-source data extraction.
• Strong communication skills, enthusiasm, and a proactive work style.
• Ability to thrive in a fast-paced, agile environment with shifting priorities.

Preferred Qualifications

• Background in media, app marketing, or entertainment industries.

Why This Opportunity May Be Appealing

This role offers the chance to work within a dynamic streaming company, collaborating with global teams in a remote-friendly environment. It involves impactful work where insights directly influence marketing strategies and business growth. The position provides exposure to multiple digital marketing and analytics platforms, fostering skills development in a fast-evolving sector. Candidates will contribute to global media reporting initiatives, gaining valuable experience in a high-growth, innovative organization that values proactive and analytical professionals.

Desired Skills and Experience

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.