Global Ortho Marketing & Marcom Director

Align Technology; Morrisville (NC); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Family Benefits

401k plan (with company match)

Paid vacation

Employee Stock Purchase Program

Parental Leave

Job summary

Align Technology is seeking a Sr. Global Marketing & Marcoms, Ortho Channel Director to lead channel positioning, messaging, and integrated campaigns aimed at doctors’ acquisition and engagement.

The role requires extensive global marketing experience within medical devices and a strategic, data-driven mindset. You will coordinate with Clinical Education, Commercial Excellence, Analytics, Product Marketing, and Regional Marketing to deliver a differentiated Align value proposition across regions

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or equivalent advanced degree preferred.
• 10+ years of progressive experience in global or regional marketing roles, preferably within medical devices, healthcare, dental, or life-science industries.

Responsibilities

• Brand stewardship and Mkt fundamentals: owns Ortho channel positioning, identity, insights and messaging architecture.
• Campaign development: leads the development of integrated campaigns for doctors’ acquisition, engagement and utilization.
• Marcoms and content: owns Global communication across owned, earned and paid channels, including social media, digital, events and congresses.
• Market insight translation: converts market trends, competitive moves, CS insights and customer research into language and propositions.
• Ortho segmentation and profiling definition to improve conversion.
• Agency and budget management.
• Partnering closely with cross-functional global teams to translate deep Ortho insights into a compelling Align value proposition.

Skills

Brand strategy

Campaign leadership

Marcoms

Market insights

Cross-functional collaboration

Analytical mindset

Communication

Teamwork

Education

Bachelor’s degree in Marketing, Business, Life Sciences

MBA or equivalent advanced degree preferred

Job description

Align Technology is seeking a Sr. Global Marketing & Marcoms, Ortho Channel Director to lead channel positioning, messaging, and integrated campaigns aimed at doctors’ acquisition and engagement.

The role requires extensive global marketing experience within medical devices and a strategic, data-driven mindset. You will coordinate with Clinical Education, Commercial Excellence, Analytics, Product Marketing, and Regional Marketing to deliver a differentiated Align value proposition across regions