Sr. Global Marketing & Marcom, Ortho Channel Director

Align Technology, Inc.; Raleigh (NC); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Employee Stock Purchase Program

Paid vacation

Job summary

Align Technology, Inc. seeks a Sr. Global Marketing & Marcom, Ortho Channel Director to lead brand strategy, campaign development, and global communications for the Ortho channel.

The role reports to senior leadership and can be based in Raleigh, NC, San Jose, CA, LATAM, or Europe, requiring strong cross‑functional collaboration and a deep market insight capability. The ideal candidate brings 10+ years in global marketing within medical devices or health sectors, with proven capability to

Qualifications

• 10+ years of progressive global or regional marketing experience in medical devices, healthcare, dental, or life sciences.
• Experience building customer segmentations and go-to-market strategies.
• Proven ability to design and scale global marketing campaigns with regional execution.
• Strong cross-functional collaboration across commercial, clinical, analytics, product and regional teams.
• Excellent written and verbal communication with influence across senior stakeholders.

Responsibilities

• Own Ortho channel positioning, identity, insights and messaging architecture.
• Lead development of integrated campaigns for doctors’ acquisition, engagement and utilization.
• Oversee global communication across owned, earned, and paid channels (social, digital, events).
• Translate market trends and customer research into compelling value propositions.
• Define Ortho segmentation and profiling to improve conversion.
• Manage agency relationships and budgets, ensuring accountability and ROI.
• Collaborate with cross‑functional teams to translate Ortho insights into Align value propositions.

Skills

Brand stewardship

Campaign development

Marcoms & content

Market insight translation

Ortho segmentation

Agency & budget management

Education

Bachelor’s degree in Marketing/Business/Life Sciences

MBA or related advanced degree preferred

Job description

Sr. Global Marketing & Marcom, Ortho Channel Director

Department: Marketing

Employment Type: Full Time

Location: US-North Carolina-Raleigh

Description

This position is ideal for experienced, senior-level global marketing professionals to join the Global Ortho Channel Marketing organization as Sr. Global Marketing & Marcoms, Ortho Channel Director.

Role expectations

• Brand stewardship and Mkt fundamentals: owns Ortho channel positioning, identity, insights and messaging architecture.
• Campaign development: leads the development of integrated campaigns (concept, creative, production and measurement) for doctors´ acquisition, engagement and utilization.
• Marcoms and content: owns Global communication across owned, earned and paid channels, including social media, digital, events and congresses.
• Market insight translation: converts market trends, competitive moves, CS insights and customer research into language and propositions that leverages the ADW.
• Ortho segmentation and profiling definitionto improve conversion.
• Agency and budget management.
• Partnering closely with cross‑functional global teams, including Clinical Education, Commercial Excellence, Analytics, Product Marketing, and Regional Marketing, you will translate deep Ortho insights into a compelling, differentiated Align value proposition. Your work will directly support growth ambitions across the Ortho channel ensuring long‑term engagement with Align solutions.
• Location: This role can be based in San Jose CA, Raleigh NC, or LATAM (São Paulo – Brazil) or any European offices.

What we're looking for

• Education: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA or equivalent advanced degree preferred.
• Experience: 10+ years of progressive experience in global or regional marketing roles, preferably within medical devices, healthcare, dental, or life‑science industries.
• Customer insight & strategy: Demonstrated experience building customer segmentations, translating insights into value propositions, and driving go‑to‑market strategies.
• Campaign leadership: Proven ability to design and scale global marketing or recruitment campaigns with regional execution.
• Cross‑functional collaboration: Strong track record of partnering with commercial, clinical, analytics, and regional teams in complex global organizations.
• Analytical mindset: Comfort working with data and insights to inform decisions, optimize journeys, and measure impact.
• Communication: Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align diverse teams.
• Teamwork: Ability to work independently while thriving in highly collaborative, matrixed environments.

• Experience with healthcare or professional audience marketing.
• Familiarity with customer journey mapping, onboarding optimization, and lifecycle marketing concepts.
• Comfort working across regions and cultures in a global role.
• Fluency in English required.

Pay Transparency

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.

For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.

Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience. General Description of All Benefits

We are pleased to provide a general description of the benefits Align offers to full-time employees in this position.

Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans. Align also offers to employees:

• Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
• Back-up Child/Elder Care and access to a caregiving concierge
• Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
• Breast Milk Delivery and Lactation Support Services
• Employee Assistance Program
• Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan

Employee benefits. Align offers its employees:

• Short-term and long-term disability insurance in accordance with those plans.
• Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
• Flexible Spending Accounts– Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan.
• 401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options.
• Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
• Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.
• Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.
• 11 Company-designated paid holidays throughout the year.
• If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
• Non-exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase.

To the extent applicable state or local law offers more generous benefits, Align complies with any such law.