Global Ortho Channel Marketing Director

Align Technology, Inc.; San Jose (CA); On-site; USD 249,000 - 343,000; Full time

Benefits offered by this job

Invisalign discounts

Backup child/elder care

401k with company match

Paid vacation and holidays

Job summary

Align Technology, Inc. is seeking a Sr. Global Marketing & Marcom, Ortho Channel Director to lead branding, messaging and pursuit of growth across the Ortho channel.

You will own channel positioning, drive integrated campaigns, and oversee global marcoms across social, digital, events and paid media. The role requires 10+ years in global or regional marketing within healthcare/medical devices, strong customer insight skills, and fluency in English.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences or related field.
• MBA or equivalent advanced degree preferred.
• Demonstrated experience building customer segments and go-to-market strategies.
• Experience leading global marketing campaigns with regional execution.
• Strong cross-functional collaboration and data-driven decision making.

Responsibilities

• Own Ortho channel positioning, messaging and identity.
• Lead integrated campaigns for doctors’ acquisition, engagement and utilization.
• Oversee global marcoms across owned, earned and paid channels.
• Translate market trends and customer insights into compelling value propositions.
• Define Ortho segmentation and profiling to improve conversion.
• Manage agency relationships and budgets.
• Partner with Clinical Education, Analytics, Product Marketing and Regional Marketing to drive growth across the Ortho channel.
• Location: San Jose CA, Raleigh NC, LATAM (São Paulo) or European offices.

Skills

Brand stewardship

Campaign development

Marcoms & content

Market insight translation

Ortho segmentation

Agency & budget management

Cross-functional collaboration

Communication

Teamwork

Education

Bachelor’s degree in Marketing, Business, Life Sciences

MBA or equivalent advanced degree

Job description

Align Technology, Inc. is seeking a Sr. Global Marketing & Marcom, Ortho Channel Director to lead branding, messaging and pursuit of growth across the Ortho channel.

You will own channel positioning, drive integrated campaigns, and oversee global marcoms across social, digital, events and paid media. The role requires 10+ years in global or regional marketing within healthcare/medical devices, strong customer insight skills, and fluency in English.