Global Ortho Marketing & Marcom Director

Align Technology, Inc.; Raleigh (NC); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Employee Stock Purchase Program

Paid vacation

Job summary

Align Technology, Inc. seeks a Sr. Global Marketing & Marcom, Ortho Channel Director to lead brand strategy, campaign development, and global communications for the Ortho channel.

The role reports to senior leadership and can be based in Raleigh, NC, San Jose, CA, LATAM, or Europe, requiring strong cross‑functional collaboration and a deep market insight capability. The ideal candidate brings 10+ years in global marketing within medical devices or health sectors, with proven capability to

Qualifications

• 10+ years of progressive global or regional marketing experience in medical devices, healthcare, dental, or life sciences.
• Experience building customer segmentations and go-to-market strategies.
• Proven ability to design and scale global marketing campaigns with regional execution.
• Strong cross-functional collaboration across commercial, clinical, analytics, product and regional teams.
• Excellent written and verbal communication with influence across senior stakeholders.

Responsibilities

• Own Ortho channel positioning, identity, insights and messaging architecture.
• Lead development of integrated campaigns for doctors’ acquisition, engagement and utilization.
• Oversee global communication across owned, earned, and paid channels (social, digital, events).
• Translate market trends and customer research into compelling value propositions.
• Define Ortho segmentation and profiling to improve conversion.
• Manage agency relationships and budgets, ensuring accountability and ROI.
• Collaborate with cross‑functional teams to translate Ortho insights into Align value propositions.

Skills

Brand stewardship

Campaign development

Marcoms & content

Market insight translation

Ortho segmentation

Agency & budget management

Education

Bachelor’s degree in Marketing/Business/Life Sciences

MBA or related advanced degree preferred

Job description

Align Technology, Inc. seeks a Sr. Global Marketing & Marcom, Ortho Channel Director to lead brand strategy, campaign development, and global communications for the Ortho channel.

The role reports to senior leadership and can be based in Raleigh, NC, San Jose, CA, LATAM, or Europe, requiring strong cross‑functional collaboration and a deep market insight capability. The ideal candidate brings 10+ years in global marketing within medical devices or health sectors, with proven capability to