Global Oncology Marketing Senior Manager: Launch & Growth

GlaxoSmithKline; Philadelphia (Philadelphia County); Hybrid; USD 140.000 - 170.000; Vollzeit

Zusammenfassung

GSK is seeking a Global Marketing Senior Manager to contribute to the development and execution of the global commercial strategy for an asset across Solid Tumours, with a focus on Small Cell Lung Cancer launch readiness. You will lead global programs, work with cross-functional teams, and drive performance measurement.

You will partner with LOCs to optimize global-to-local utilization, manage agencies and budgets, and shape KPIs with insights to guide strategic decisions across regions and

Qualifikationen

• Bachelor's degree or equivalent practical experience.
• 5+ years of pharmaceutical/biotech/healthcare marketing experience.
• Experience developing omnichannel HCP and/or patient campaigns.
• Proven ability to lead cross-functional, matrixed teams and influence without authority.
• Strong analytical skills and ability to set KPIs using insights and data.
• Willingness and ability to travel domestically and internationally up to 25%.

Aufgaben

• Develop and implement global marketing campaigns based on insights.
• Lead HCP stakeholder initiatives for congress with cross-functional teams.
• Drive launch readiness across LOCs and measure performance.
• Collaborate with LOCs to maintain utilization rates and enable course corrections.
• Manage agency relationships and promotional budgets end to end.
• Coordinate briefs for tactics and oversee project management.

Kenntnisse

Cross-functional leadership

Omnichannel marketing

Campaign measurement

Analytical skills

Data insights

Travel willingness

Ausbildung

Bachelor's degree

MBA (Preferred)

Tools

CRM systems

Digital analytics tools

Jobbeschreibung

GSK is seeking a Global Marketing Senior Manager to contribute to the development and execution of the global commercial strategy for an asset across Solid Tumours, with a focus on Small Cell Lung Cancer launch readiness. You will lead global programs, work with cross-functional teams, and drive performance measurement.

You will partner with LOCs to optimize global-to-local utilization, manage agencies and budgets, and shape KPIs with insights to guide strategic decisions across regions and