Global Oncology Marketing Lead – Launch & Growth

GlaxoSmithKline; Durham (NC); Hybrid; USD 120,000 - 190,000; Full time

Job summary

GlaxoSmithKline is seeking a Global Marketing Senior Manager to shape the global commercial strategy for a solid tumour asset, with Small Cell Lung Cancer as a potential first indication. You will lead global programs, partner with regional teams, medical, access, insights, and external agencies to drive launch readiness and measurable impact.

You will influence across LOCs, manage budgets and agency relationships, and leverage omni-channel channels to optimize outcomes while ensuring strategic

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5+ years of pharmaceutical, biotech, or healthcare marketing experience.
• Experience developing and executing omnichannel HCP and/or patient campaigns.
• Proven ability to lead cross-functional, matrixed teams and to influence without direct authority.
• Strong analytical skills with experience using insights and data to set KPIs and measure campaign performance.
• Willingness and ability to travel domestically and internationally up to 25%.

Responsibilities

• Provide input to the strategic and operational business plan, develop and deliver global marketing campaigns built on key customer/consumer and competitive insights, ensuring full engagement with co create countries.
• Lead identification, development, and execution of key HCP stakeholder initiatives for congress with cross functional teams.
• Drive launch readiness across all LOCs and ensure global to local utilization rates meet standards.
• Manage partner agency relationships, budgets, and agency of record interactions.
• Coordinate briefs for marketing tactics and oversee end-to-end project management.
• Define KPIs and continuously analyze performance of key programs across markets.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor's degree

MBA

MPH

PhD

Tools

CRM

Campaign measurement platforms

Digital analytics tools

Job description

GlaxoSmithKline is seeking a Global Marketing Senior Manager to shape the global commercial strategy for a solid tumour asset, with Small Cell Lung Cancer as a potential first indication. You will lead global programs, partner with regional teams, medical, access, insights, and external agencies to drive launch readiness and measurable impact.

You will influence across LOCs, manage budgets and agency relationships, and leverage omni-channel channels to optimize outcomes while ensuring strategic