Director, US Oncology Strategy & Launch (Hybrid)

GlaxoSmithKline; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 240,000; Full time

Job summary

GSK seeks a Director, US Strategy, Oncology, Lung and GU to lead US launch strategy across the portfolio. You will drive readiness, maximize value, and align with leadership to translate insights into actionable plans.

You will oversee cross-functional launch planning, including go-to-market strategy, field deployment, readiness, and success metrics, while identifying lifecycle growth opportunities and leading selective marketing initiatives from strategy to execution.

Qualifications

• Bachelor's degree in business, marketing, life sciences, or related field.
• 4+ years in pharmaceutical marketing, two of which are specifically in oncology.
• Demonstrated in-line (brand) marketing experience.
• Experience in strategy development and execution.
• Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs.
• Experience with leading cross-functional teams and effectively working across a matrix environment and influence with/without formal authority.

Responsibilities

• Lead US Commercial and Launch Strategy, translating insights into strategic priorities and integrated plans for launching and lifecycle management.
• Drive cross-functional launch planning and integration across marketing, sales, medical, market access, analytics, and operations.
• Shape Go-To-Market strategy and commercial model, including segmentation, field deployment, channels, and engagement strategies.
• Identify lifecycle growth opportunities across the portfolio and evaluate differentiation and long-term value.
• Lead and execute strategic marketing initiatives with internal and external partners to deliver measurable impact.
• Invest in people and culture, fostering collaboration and high performance.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

MBA / MPH / PharmD / RPh or equivalent

Job description

GSK seeks a Director, US Strategy, Oncology, Lung and GU to lead US launch strategy across the portfolio. You will drive readiness, maximize value, and align with leadership to translate insights into actionable plans.

You will oversee cross-functional launch planning, including go-to-market strategy, field deployment, readiness, and success metrics, while identifying lifecycle growth opportunities and leading selective marketing initiatives from strategy to execution.