Lung Oncology HCP Marketing Director

GlaxoSmithKline

Philadelphia (Philadelphia County)

Hybrid

USD 150,000 - 210,000

Full time

14 days+

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Job summary

GlaxoSmithKline is seeking a Director of HCP Marketing, Oncology - Lung to lead the US HCP and APP marketing strategy, drive launch readiness, and establish a differentiated position in a competitive oncology landscape. You will own end-to-end marketing from insights to messaging, asset development, execution, and optimization to deliver compelling customer experiences and measurable business impact.

You will translate clinical evidence and market dynamics into differentiated value propositions,

Qualifications

Bachelor's degree in business, marketing, life sciences, or related field.
4+ years in pharmaceutical marketing with 2+ years in oncology marketing.
Experience in brand marketing and commercial strategy development.
Experience leading cross-functional teams and managing agencies/vendors.

Responsibilities

Lead US HCP marketing strategy and APP strategy, drive education, trial, adoption and sustained use across oncologists and other decision makers.
Develop integrated HCP customer experiences across personal, digital, and omnichannel channels.
Lead HCP asset strategy and execution, manage agencies to ensure high-quality, compliant campaigns.
Drive cross-functional leadership and translate insights into actionable marketing strategies.