Global Oncology Brand Lead for Orphan Launch

GSK; Upper Providence (Delaware County); Hybrid; USD 180,000 - 250,000; Full time

Job summary

GlaxoSmithKline is seeking a Global Marketing Director, Oncology to lead the launch strategy for a new orphan oncology asset. You will translate brand strategy into launch-ready materials and coordinate cross-functional teams across US, EU5, Japan, and China, while engaging KEEs and advisory boards to refine strategy.

The role requires strong strategic thinking, senior-stakeholder influence, and cross-functional execution in a hybrid US-based setting.

Qualifications

• 5 years of Marketing experience with at least one global launch
• Experience in oncology launches, preferably rare/specialty tumor
• Experience engaging external experts/KEEs in a commercial capacity
• Strong stakeholder management and influencing skills at senior levels
• Excellent written and verbal communication for governance forums

Responsibilities

• Contribute to and evolve the global brand and launch plan into actionable programs and timelines
• Co-lead development of global campaign materials ensuring scientific accuracy and regulatory compliance
• Build and maintain the global launch readiness plan and training for affiliates
• Manage Commercial Strategic Council and engagement with KEEs
• Partner with affiliates (US, EU5, Japan, China) and cross-functional teams for launch execution
• Track launch KPIs and readiness milestones; support budget planning and SG&A sizing

Skills

Strategic marketing

Global launch experience

External expert engagement

Stakeholder management

Analytical / insights synthesis

Executive communication

Cross-functional collaboration

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

GlaxoSmithKline is seeking a Global Marketing Director, Oncology to lead the launch strategy for a new orphan oncology asset. You will translate brand strategy into launch-ready materials and coordinate cross-functional teams across US, EU5, Japan, and China, while engaging KEEs and advisory boards to refine strategy.

The role requires strong strategic thinking, senior-stakeholder influence, and cross-functional execution in a hybrid US-based setting.