Global Oncology Marketing Senior Manager (Hybrid)

GSK; Upper Providence (Delaware County); Híbrido; USD 120 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Resumo da oferta

GSK is seeking a Global Marketing Senior Manager to shape global strategic and tactical plans for an asset in Solid Tumours, with Small Cell Lung Cancer as the first indication. You will lead global marketing programs, partnering with cross-functional teams and LOCs to drive launch readiness, measure impact, and optimize campaigns.

The role requires 5+ years in pharma/healthcare marketing, omnichannel campaign experience, and strong analytical skills.

Qualificações

• Bachelor’s degree or equivalent practical experience.
• 5+ years of pharmaceutical, biotech, or healthcare marketing experience.
• Experience developing and executing omnichannel HCP and/or patient campaigns.
• Proven ability to lead cross-functional, matrixed teams and to influence without direct authority.
• Strong analytical skills with experience using insights and data to set KPIs and measure campaign performance.
• Willingness and ability to travel domestically and internationally up to 25%.
• Advanced degree such as MBA, MPH, PhD or related postgraduate qualification (preferred).
• Experience in oncology or other specialty therapeutic areas (preferred).
• Experience in product launch planning and lifecycle management (preferred).
• Familiarity with CRM, campaign measurement platforms, and digital analytics tools (preferred).
• Experience managing agencies, speaker programs, and global/local alignment processes (preferred).
• Prior work in a global matrix environment with experience adapting strategy across regions (preferred).

Responsabilidades

• Provide input to the strategic and operational business plan and deliver global marketing campaigns.
• Lead the identification, development, and execution of key HCP stakeholder initiatives for congress.
• Drive readiness for launches across LOCs and ensure utilization rates meet standards.
• Partner with LOCs to analyze campaigns and enable quick course correction.
• Manage agency relationships, budgets, and ROI tracking.
• Coordinate briefs for marketing tactics and oversee end-to-end project management.
• Define KPIs with cross-functional partners and monitor program performance.
• Share best practices and apply insights across markets for improvement.
• Assess risks and implement mitigation plans as needed.

Conhecimentos

Campaign planning

Multichannel marketing

Cross-functional leadership

Analytics & KPIs

Stakeholder engagement

Formação académica

Bachelor's degree

MBA or related advanced degree

Ferramentas

CRM systems

Digital analytics tools

Descrição da oferta de emprego

GSK is seeking a Global Marketing Senior Manager to shape global strategic and tactical plans for an asset in Solid Tumours, with Small Cell Lung Cancer as the first indication. You will lead global marketing programs, partnering with cross-functional teams and LOCs to drive launch readiness, measure impact, and optimize campaigns.

The role requires 5+ years in pharma/healthcare marketing, omnichannel campaign experience, and strong analytical skills.