Global Music Campaign Lead

ROSTR, Inc.; New York (NY); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Nettwerk Music Group, a leading global independent label, is seeking a Project Lead in the United States (NY area) to shape campaigns for a diverse roster of artists. You will collaborate with artists, management and internal teams to drive engagement and successful releases across digital, social and traditional channels.

You’ll drive strategy and lead audience growth initiatives, ensuring campaigns reflect both creative vision and global opportunity.

Qualifications

• 2–3 years of music marketing experience leading digital and social campaigns
• Passion for music, pop culture, and marketing trends
• Proven ability to develop innovative, audience-driven marketing strategies with measurable results
• Extensive experience with social media platforms, streaming services, and audience analytics tools
• Strong project management and organizational skills across time zones
• Proficiency in creative and video editing software
• Excellent interpersonal and communication skills in a collaborative environment
• Sense of urgency and responsiveness in task management

Responsibilities

• Design and run global marketing campaigns across digital, social, influencer, advertising and traditional media
• Tailor strategies for international markets with local teams
• Align campaign tone, voice, and creative direction with each artist’s brand and vision
• Build and execute social and digital strategies to expand reach and drive fan loyalty
• Track campaign performance and translate data into clear recommendations; monitor budgets
• Collaborate across multiple time zones to keep campaigns cohesive and on track
• Be a key liaison between artists, managers, and internal/global teams

Skills

Music marketing

Project management

Social media marketing

Audience analytics

Communication

Video editing software

Tools

Creative and video editing software

Job description

Nettwerk Music Group, a leading global independent label, is seeking a Project Lead in the United States (NY area) to shape campaigns for a diverse roster of artists. You will collaborate with artists, management and internal teams to drive engagement and successful releases across digital, social and traditional channels.

You’ll drive strategy and lead audience growth initiatives, ensuring campaigns reflect both creative vision and global opportunity.