Digital Marketing Lead

Mom + Pop Music; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Mom + Pop Music in New York seeks a Digital Marketing Lead to shape digital strategy across its artist roster. You will turn release goals and artist vision into campaigns that grow audiences and career long-term.

The role blends strategy and hands-on execution, collaborating with Marketing, A&R, Creative, and artist management to ensure digital drives culture and results.

Responsibilities

• Develop digital plans linking artist vision to release goals.
• Lead digital campaigns for assigned artists with management collaboration.
• Coordinate with Marketing, A&R, Creative, and management to integrate digital strategy.
• Create social media strategy across TikTok, Instagram, YouTube and X with calendars.
• Execute fan acquisition and CRM via email, SMS, and fan communities.
• Stay informed on platforms and trends to move culture and results.

Skills

Digital strategy

Social media marketing

Campaign management

Content planning

Team collaboration

Tools

HubSpot

Google Analytics

Facebook Ads Manager

TikTok Ads

Job description

Mom + Pop Music is a leading independent record label with a presence in New York and Los Angeles. With a commitment to collaboration, transparency, and respect for artists' creative control, the label has grown to over 25 artists across multiple genres and a diverse team of employees.

The Digital Marketing Lead will be responsible for developing and driving digital strategy across the label's artist roster — turning release goals and artist vision into thoughtful, culturally relevant digital campaigns that build audiences, drive discovery, and create long-term artist growth. This role sits at the intersection of strategy, social, content, streaming, paid media, CRM, creators, and emerging platforms, working closely with Marketing, A&R, Creative, and artist management to ensure digital is a meaningful driver of each campaign.

The ideal candidate is deeply connected to music and internet culture, understands how audiences discover and engage with artists today, and can move seamlessly between high-level strategy and hands-on execution. This is a highly collaborative, creative, and detail-oriented role for someone who knows how to turn ideas into digital campaigns that actually move culture and results.

Job responsibilities:

• Develop comprehensive digital plans that connect artist vision, music, creative, audience insights, and commercial goals
• Serve as the primary digital marketing lead for assigned artists, partnering directly with artists and management to develop and execute digital campaigns
• Collaborate closely with internal departments to ensure digital strategy is integrated across the broader release campaign
• Develop and oversee social media strategy across TikTok, Instagram, YouTube, X, and emerging platforms, including content calendars, platform-specific strategy, and campaign concepts
• Execute fan acquisition and CRM strategies, including email, SMS, fan communities, broadcast channels, and other direct-to-fan initiatives
• Stay deeply informed on emerging platforms, digital marketing tools, creator trends, music discovery behaviors, and shifts in internet culture