Manager, Project Lead Marketing

ROSTR, Inc.; New York (NY); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Nettwerk Music Group, a leading global independent label, is seeking a Project Lead in the United States (NY area) to shape campaigns for a diverse roster of artists. You will collaborate with artists, management and internal teams to drive engagement and successful releases across digital, social and traditional channels.

You’ll drive strategy and lead audience growth initiatives, ensuring campaigns reflect both creative vision and global opportunity.

Qualifications

• 2–3 years of music marketing experience leading digital and social campaigns
• Passion for music, pop culture, and marketing trends
• Proven ability to develop innovative, audience-driven marketing strategies with measurable results
• Extensive experience with social media platforms, streaming services, and audience analytics tools
• Strong project management and organizational skills across time zones
• Proficiency in creative and video editing software
• Excellent interpersonal and communication skills in a collaborative environment
• Sense of urgency and responsiveness in task management

Responsibilities

• Design and run global marketing campaigns across digital, social, influencer, advertising and traditional media
• Tailor strategies for international markets with local teams
• Align campaign tone, voice, and creative direction with each artist’s brand and vision
• Build and execute social and digital strategies to expand reach and drive fan loyalty
• Track campaign performance and translate data into clear recommendations; monitor budgets
• Collaborate across multiple time zones to keep campaigns cohesive and on track
• Be a key liaison between artists, managers, and internal/global teams

Skills

Music marketing

Project management

Social media marketing

Audience analytics

Communication

Video editing software

Tools

Creative and video editing software

Job description

About Nettwerk Music Group

Founded in 1984, Nettwerk Music Group is a leading global independent record label with a legacy of purpose-driven innovation. We nurture a diverse roster of artists within fan-connected communities, helping artists cultivate deeply engaged audiences to build sustainable, long-term careers in the ever-evolving music industry.

Headquartered in Vancouver, Nettwerk's hybrid workforce operates from strategic hubs in Los Angeles, London, Hamburg, Eora / Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond. With a wealth of cross-market expertise, our unified global team creates impactful, culturally resonant music experiences that transcend borders.

Role Summary

The Project Lead plays a key role in shaping and delivering global campaigns for a diverse roster of artists. You’ll help craft long-term strategies that spark fan engagement, build communities, and drive successful releases—working closely with artists, artist management and a suite of departments across the business to deliver on key campaign objectives.

In this role, you’ll drive strategy and lead audience and consumption growth initiatives across a mix of digital, social and traditional channels, ensuring every campaign reflects both the creative vision and global opportunity of each artist. We’re looking for someone who thrives on collaboration, brings fresh ideas to the table, and is excited to inspire fan connections and grow audiences worldwide.

Seeking candidates based in LA/NY/Nashville/Vancouver/Toronto

Role Responsibilities

Campaign Strategy & Execution

• Design and run global marketing campaigns across digital, social, influencer, advertising and traditional media, with the support of specialized inhouse teams.
• Tailor strategies for key international markets, working closely with local teams.
• Align campaign tone, voice, and creative direction with each artist’s brand and vision.

Audience Growth & Engagement

• Build and execute social and digital strategies that expand reach and drive fan loyalty.
• Spot content trends and work with the fan engagement team / Audience marketing team to leverage influencers, creators, and partners to boost visibility.
• Use audience insights to test, optimize, and uncover new growth opportunities.

Data-Driven Marketing

• Track campaign performance and fan behavior, translating data into clear recommendations.
• Monitor budgets and ad spend to maximize ROI.
• Share regular updates with artists, managers, and internal teams.

Collaboration & Communication

• Be a key liaison between artists, managers, and internal/global teams.
• Collaborate across multiple time zones, ensuring campaigns are cohesive and on track.
• Identify roadblocks early and problem-solve alongside the team.

Role Requirements

• 2-3 years of music marketing experience, with a strong emphasis on leading projects with tailored digital and social media campaigns.
• Passion for music, pop culture, and emerging marketing trends.
• Proven ability to develop innovative, audience-driven marketing strategies that yield measurable results.
• Extensive experience with social media platforms, streaming services, and audience analytics tools.
• Strong project management and organizational skills, with the ability to manage complex, cross-time-zone campaigns.
• Proficiency in creative and video editing software
• Excellent interpersonal and communication skills, fostering collaboration in a team-oriented environment.
• Sense of urgency and responsiveness in managing tasks and challenges.

Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The pay range for this role is:

• 65,000 - 75,000 USD per year (United States)
• 65,000 - 75,000 CAD per year (Canada)