Music Digital Campaigns Lead

Sony Music Entertainment; New York (NY); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, vision

401K + employer matching

Voluntary benefits

Job summary

Sony Music Entertainment in New York is seeking a highly organized Account Manager to own day-to-day partner initiatives and technical execution for multiple labels’ releases across core video and social platforms.

You’ll be the operational lead between label teams and partners to activate campaigns, scale artist-first opportunities, and drive engagement and revenue through campaigns and analytics.

Qualifications

• 3–5+ years’ experience in digital marketing, account management, partnership management, or label/agency role focused on social platforms.
• Demonstrated track record managing multi-stakeholder campaigns and delivering measurable results on social-first activations.
• Excellent verbal and written communication and presentation skills.
• Strong project management skills; able to manage multiple campaigns and deadlines simultaneously.
• Analytical mindset; comfortable interpreting campaign metrics and translating data into recommendations.
• Familiarity with music industry workflows, release cycles, and label organizational structure is a plus.

Responsibilities

• Manage partner relationships by pitching label priorities, coordinating calls and meetings and escalating issues.
• Execute social-first campaign activations from brief to delivery and post-campaign analysis.
• Maintain partner-facing release information and pitch submissions as well as internal playbooks for platform best practices.
• Collaborate on gaming partner strategy by overseeing channel integrations and extensions, manage co-marketing and sponsorship activations, monitor KPIs, and coordinate escalations.
• Manage all deliverables for marketing credits and ad credits.
• Spearhead claims and takedowns.
• Serve as project manager for platform-led opportunities (early access programs, beta testing, sponsored content, exclusive formats).
• Develop campaign measurement frameworks, compile competitive performance reports and actionable insights; present learnings to internal teams.
• Stay informed of platform product changes, trends, ad formats, and content behaviors to inform strategy across label rosters.

Skills

Digital marketing

Account management

Partnership management

Social platforms

Project management

Analytical mindset

Education

Bachelor’s degree or equivalent

Tools

TikTok

Meta

X/Twitter

Snap

YouTube

VEVO

Job description

Sony Music Entertainment in New York is seeking a highly organized Account Manager to own day-to-day partner initiatives and technical execution for multiple labels’ releases across core video and social platforms.

You’ll be the operational lead between label teams and partners to activate campaigns, scale artist-first opportunities, and drive engagement and revenue through campaigns and analytics.