Global MSP Marketing Director: Strategy & Growth

Mimecast North America; United States; In loco; USD 156.000 - 234.000; Tempo pieno

Descrizione del lavoro

Mimecast North America is seeking a Director, Global MSP Marketing to define and lead Mimecast's worldwide MSP strategy. You will build programs to recruit MSPs, grow pipeline, enable partners to sell, and align regional plans with global leadership.

You will manage budgets, drive demand generation, campaigns, content, events, enablement, and lifecycle marketing across regions, with Salesforce, Marketo and Tableau for ROI reporting.

Mansioni

• Own the global MSP marketing strategy, annual plan and budget, aligning with MSP leaders and corporate marketing on regional goals and KPIs.
• Represent MSP marketing in executive forums.
• Lead MSP recruitment programs, from the partner value proposition and targeted outreach to onboarding communications that accelerate time to first revenue.
• Drive pipeline and revenue through cross-sell, upsell and net new business campaigns, with scalable campaign kits and joint marketing plans for regional teams.
• Own MSP marketing and sales enablement, including playbooks, messaging, co-brandable assets, training and certification support, and the partner portal experience.
• Lead lifecycle marketing across partner communications, community, advocacy, recognition and customer success stories.
• Oversee MSP events, including partner conferences, advisory councils, tradeshows and regional activations, alongside digital, social, content and third-party media programs for lead generation.
• Own marketing performance and ROI using Salesforce, Marketo and Tableau. Report on pipeline, acquisition, growth, engagement and retention, and work with sales and BDR teams to adjust investment.

Descrizione del lavoro

Mimecast North America is seeking a Director, Global MSP Marketing to define and lead Mimecast's worldwide MSP strategy. You will build programs to recruit MSPs, grow pipeline, enable partners to sell, and align regional plans with global leadership.

You will manage budgets, drive demand generation, campaigns, content, events, enablement, and lifecycle marketing across regions, with Salesforce, Marketo and Tableau for ROI reporting.