Director, Global MSP Marketing

Mimecast North America, Inc.; Connecticut; Hybrid; USD 156,000 - 234,000; Full time

Job summary

Mimecast North America, Inc. is seeking a Director of Global MSP Marketing to define and lead the worldwide MSP marketing strategy. You will build programs to recruit MSPs, grow pipeline and revenue, and empower partners to market Mimecast.

You will collaborate with regional MSP leaders to turn global strategy into regional execution across campaigns, content, events and enablement. The role requires experience leading global partner marketing teams, managing multi-region budgets, and a focus on

Qualifications

• Experience leading global partner or channel marketing teams and multi-region budgets.
• Experience marketing to MSPs or channel partners, ideally in cybersecurity or SaaS.
• Strong ability to set channel marketing strategy and lead regional execution.

Responsibilities

• Own the global MSP marketing strategy, annual plan and budget with MSP leadership alignment.
• Represent MSP marketing in executive forums and drive MSP recruitment programs.
• Lead campaigns for pipeline growth, cross-sell, upsell and net new business.
• Oversee MSP events, partner communications, and lifecycle marketing initiatives.
• Provide marketing enablement including playbooks, messaging, and co-brand assets.
• Track ROI and performance using Salesforce, Marketo and Tableau; report to sales and leaders.

Skills

Global marketing leadership

Partner marketing

Budget management

Cross-regional coordination

Data-driven ROI analysis

SaaS cybersecurity familiarity

Education

Bachelor's degree in Marketing/Business/Related field

Tools

Salesforce

Marketo

Tableau

Microsoft Excel

Job description

About Mimecast

About Mimecast The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.

Overview

Overview As Director, Global MSP Marketing, you'll define and lead the worldwide marketing strategy for Mimecast's Managed Service Provider (MSP) business. Part of the Global Integrated Marketing team and reporting into Marketing leadership, you'll lead a global team and partner as a peer with the Global Head of MSP and regional MSP leaders. You'll build programs that recruit new MSPs, grow pipeline and revenue through existing and new business, enable partners to sell and market Mimecast, and strengthen MSP engagement and retention. You'll turn global strategy into consistent regional execution across demand generation, campaigns, content, events, enablement and lifecycle marketing.

What You'll Do

Own the global MSP marketing strategy, annual plan and budget, aligning with MSP leaders and corporate marketing on regional goals and KPIs. Represent MSP marketing in executive forums. Lead MSP recruitment programs, from the partner value proposition and targeted outreach to onboarding communications that accelerate time to first revenue. Drive pipeline and revenue through cross-sell, upsell and net new business campaigns, with scalable campaign kits and joint marketing plans for regional teams. Own MSP marketing and sales enablement, including playbooks, messaging, co-brandable assets, training and certification support, and the partner portal experience. Lead lifecycle marketing across partner communications, community, advocacy, recognition and customer success stories. Use feedback and engagement data to improve satisfaction and retention. Oversee MSP events, including partner conferences, advisory councils, tradeshows and regional activations, alongside digital, social, content and third-party media programs for lead generation. Own marketing performance and ROI using Salesforce, Marketo and Tableau. Report on pipeline, acquisition, growth, engagement and retention, and work with sales and BDR teams to adjust investment.

What You'll Bring

Experience leading global partner or channel marketing teams, managing multi-region budgets and agencies, and owning strategy through regional execution. Experience marketing to MSPs or other channel partners, including recruitment and retention programs, ideally in cybersecurity or SaaS. Broad marketing expertise in IT, software or SaaS, with the ability to independently set channel marketing strategy, allocate investment and lead complex programs across regions. A track record of demand generation and campaigns that deliver measurable pipeline and revenue growth. Experience building partner enablement and co-marketing programs at scale. The ability to work in a matrix organization and influence senior global and regional stakeholders without direct authority. Strong communication and executive presentation skills, with experience engaging senior leaders and partners. An analytical approach to marketing performance and ROI, and the initiative to manage multiple priorities across regions and time zones. A bachelor's degree or equivalent in marketing, communication or a related field.

Salary

The base salary range for this position is $156,000−$234,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.

Belonging at Mimecast

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course. We’re proud to be an Equal Opportunity and Aff… Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups. We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application. If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing [e-mail]. Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.We save companies the embarrassment of awkward data slip ups by disrupting cybercriminal activity. We think fast, go big and always demand more. We work hard, deliver – and repeat. We grow with meaningful determination. And put success well within our reach. We empower each other, live by our values, and always deliver on our purpose. We push each other to be better and expect to be pushed back. This is a community of respect. Where everyone is counted.