Global MSP Growth & Marketing Leader

Mimecast Limited; Connecticut; Hybrid; USD 156,000 - 234,000; Full time

Job summary

Mimecast Limited is seeking a Director, Global MSP Marketing to define and lead the worldwide MSP marketing strategy. You will build programs to recruit MSPs, grow pipeline and revenue, enable partners to sell and market Mimecast, and align global strategy with regional execution across demand generation, campaigns, content, events, enablement and lifecycle marketing.

You will lead a global team, manage recruitment programs and campaigns, oversee events and ROI measurement using Salesforce,

Qualifications

• Experience leading global partner or channel marketing teams and managing multi-region budgets
• Experience marketing to MSPs or channel partners, including recruitment and retention programs
• Broad marketing expertise in IT, software or SaaS with ability to lead strategy across regions
• Track record of demand generation and campaigns delivering measurable pipeline and revenue growth
• Experience building partner enablement and co-marketing programs at scale
• Ability to influence senior global and regional stakeholders in a matrix organization
• Strong communication and executive presentation skills and ROI focus
• Bachelor's degree or equivalent in marketing or related field

Responsibilities

• Own the global MSP marketing strategy, annual plan and budget, aligning with MSP leaders and corporate marketing
• Lead MSP recruitment programs and onboarding communications
• Drive pipeline and revenue through cross-sell, upsell and net new campaigns with regional kits
• Own MSP marketing and sales enablement including playbooks, messaging and assets
• Lead lifecycle marketing across partner communications, community, advocacy and customer stories
• Oversee MSP events and regional activations alongside digital, social, content and media programs
• Own marketing performance and ROI using Salesforce, Marketo and Tableau and report on pipeline and retention

Skills

Global partner marketing leadership

Multi-region budget management

Agency management

Demand generation

Channel marketing strategy

Executive communication

ROI analytics

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketo

Tableau

Job description

Mimecast Limited is seeking a Director, Global MSP Marketing to define and lead the worldwide MSP marketing strategy. You will build programs to recruit MSPs, grow pipeline and revenue, enable partners to sell and market Mimecast, and align global strategy with regional execution across demand generation, campaigns, content, events, enablement and lifecycle marketing.

You will lead a global team, manage recruitment programs and campaigns, oversee events and ROI measurement using Salesforce,