Global Mobile Growth & Performance Marketing Lead

Duolingo; New York (NY); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Equity compensation

Job summary

Duolingo is seeking a Senior Performance Marketing Manager to drive global mobile user acquisition campaigns and optimize an eight-figure annual budget. This hands-on role partners with agencies and internal teams to achieve high LTV/CAC, efficient spend, and sustainable growth across major platforms.

You will own day-to-day execution, leverage data-driven insights, and collaborate cross-functionally to translate performance into strategic recommendations for leadership.

Qualifications

• Experience running large-scale, global mobile acquisition campaigns.
• Strong analytical skills with expertise in mobile attribution and marketing analytics.
• Proven track record of owning and optimizing large performance marketing budgets.
• Deep knowledge of the mobile user acquisition ecosystem, including platforms and trends.
• Exceptional ability to translate data into strategy and communicate findings to stakeholders.

Responsibilities

• Own day-to-day execution of global performance marketing campaigns, including setting the creative strategy for mobile user acquisition.
• Strategically run and optimize mobile install campaigns across platforms (Google UAC, Meta, TikTok) for high LTV/CAC and sustainable growth.
• Manage and hold agency partners accountable to align goals, pacing, and quality of execution.
• Leverage data-driven insights to improve CPI, retention, and monetization metrics.
• Collaborate with Marketing Analytics, Creative, Engineering, and Finance to maximize impact.
• Champion experimentation and test new channels and optimization strategies.

Skills

Large-scale campaigns

Analytical skills

Mobile attribution

Marketing analytics

Budget management

Agency management

Data-driven strategy

Cross-functional collaboration

Tools

Google UAC

Meta Ads

TikTok Ads

Programmatic

Job description

Duolingo is seeking a Senior Performance Marketing Manager to drive global mobile user acquisition campaigns and optimize an eight-figure annual budget. This hands-on role partners with agencies and internal teams to achieve high LTV/CAC, efficient spend, and sustainable growth across major platforms.

You will own day-to-day execution, leverage data-driven insights, and collaborate cross-functionally to translate performance into strategic recommendations for leadership.