Director of Ad Platform Ops & Premium Programmatic

EngineersOfAI; Pittsburgh, Northern (Allegheny County, KY); Hybrid; USD 180,000 - 230,000; Full time

Job summary

Duolingo seeks a Director of Ad Platform Operations to lead the technical and operational backbone of Duolingo Ads across direct-sold and programmatic. You will own campaign delivery quality, troubleshoot issues with buyers and platforms, and shape how PMP/PG demand is packaged and scaled.

You will partner with Sales, Product, Engineering, Data, and Finance to improve performance and operations, building an accountable, scalable GAM-based workflow that advances a premium, deal-led programmatic

Qualifications

• 8+ years in digital advertising, AdOps, or technical advertising solutions.
• Experience working with buyers, DSPs, SSPs, or publisher-side programmatic teams.
• Ability to build or scale operational systems (SLA-based support, escalation paths, QA processes).
• Experience collaborating cross-functionally with Sales, Account Management, Product, Engineering, and Data.

Responsibilities

• Own Google Ad Manager (GAM) structure and hygiene, including canonical ad unit design, yield group logic, and standards for orders and line-items with trafficking, QA, and launch workflows.
• Act as the senior escalation point for complex campaign delivery issues across direct, PMP, and PG deals, coordinating with buyers, DSPs, SSPs and internal teams.
• Partner with Sales and Account Management on pre-sale feasibility, targeting and tagging requirements, measurement questions, and programmatic deal setup; build documentation and training.
• Accelerate premium programmatic revenue by packaging inventory, configuring always-on and custom PMP/PG deals, and onboarding new SSPs and measurement vendors.
• Identify critical resources, people, vendor partners, and technology required for ad operations to scale and drive prioritization.

Skills

AdOps

Programmatic advertising

Campaign delivery

Cross-functional collaboration

Troubleshooting

Tools

Google Ad Manager

Job description

Duolingo seeks a Director of Ad Platform Operations to lead the technical and operational backbone of Duolingo Ads across direct-sold and programmatic. You will own campaign delivery quality, troubleshoot issues with buyers and platforms, and shape how PMP/PG demand is packaged and scaled.

You will partner with Sales, Product, Engineering, Data, and Finance to improve performance and operations, building an accountable, scalable GAM-based workflow that advances a premium, deal-led programmatic