Associate Manager, Global Media

Centurylink; Honolulu (HI); On-site; USD 88,000 - 133,000; Full time

Job summary

Mattel in Honolulu, Hawaii, is seeking a Global Media Lead to oversee worldwide media plans for our brands and to collaborate with regional teams and the Director of Global Media.

You will drive paid media strategies, integrate creative and media across digital video, social and display, and report performance to senior management. Strong data storytelling and cross-functional leadership are essential.

Qualifications

• 5+ years of experience in media planning and communications planning.
• Strong digital media background; kids media preferred.
• Experience with a complex multi-brand portfolio.
• Excellent written and verbal communication; data-informed planning.
• Ability to present to senior management and synthesize complex concepts.

Responsibilities

• Oversee global media plans across regions and brands.
• Collaborate with regional teams to develop paid media strategies.
• Provide strategic oversight of corporate goals and agency management.
• Develop global media frameworks and ensure local excellence.
• Contribute to global media updates for stakeholders.
• Partner with brand teams to enhance media briefs.
• Monitor global paid media thresholds with regional teams.
• Develop platform strategies for digital video, social, and display.
• Collaborate with finance on budgeting.
• Support integrated marketing communications plans.

Skills

Media planning

Digital media

International experience

Communication skills

Cross-functional collaboration

Job description

Overview

Mctlola is a leading global toy and family entertainment company that creates innovative products and experiences for fans and children. Mattel values creativity, collaboration, and accountability, and seeks to empower employees to deliver impactful results.

Responsibilities

• Oversee global media plans for all regions for Mattel’s brands, working closely with the Director of Global Media and cross‑functional teams.
• Collaborate with regional marketing and media teams to consolidate input, develop paid media strategies, and execute global media frameworks that leverage global scale while enabling local excellence.
• Provide strategic oversight of corporate goals including learning agendas, performance reporting, creative and media integration, and agency management.
• Contribute to global media updates for internal stakeholders such as regional teams, global brand marketing, finance, and senior management.
• Support the global media process by aligning media frameworks with strategy, brand objectives, and local needs.
• Partner with global brand teams to enhance media strategies and briefs used to brief local media agencies.
• Monitor global paid media thresholds in partnership with regional media and marketing teams.
• Develop global platform strategies for media and creative across digital video, social, and display.
• Collaborate with finance on the global media budgeting process.
• Work with cross‑functional marketing, media, and communications teams to build integrated marketing communication plans.
• Contribute to bi‑annual global media reviews and provide updates on media innovation and cross‑regional opportunities.
• Partner with Business Insights and Marketing teams to identify test‑and‑learn opportunities.
• Contribute to media measurement and performance updates, consolidating in‑market asset performance insights for creative and communications teams.

Qualifications

• 5+ years of experience in media planning and communications planning, with preference for international media experience.
• Strong digital media background, with experience in kids media preferred.
• Experience working with a complex multi‑brand portfolio in a fast‑paced, dynamic category.
• Strong written and verbal communication skills, including the ability to use data to inform media planning and execution.
• Ability to synthesize complex concepts into clear strategies and present work to senior management.
• Strong collaborative skills and the ability to work with multiple internal and external groups.
• Team player mentality.
• Flexible and able to pivot in real‑time in a fast‑paced, changing environment.
• Detail‑oriented, organized, and with strong follow‑through.

Salary

The annual base salary range for this position is between $88,000 and $133,000. This range is indicative of projected hiring range; the final salary will be determined based on location, skills, and experience.

We welcome applicants from diverse backgrounds. Mattel is an affirmative action/equal opportunity employer for minorities, females, veterans, military spouses, individuals with disabilities, and all sexual orientations and gender identities.