Global Media Planner & Analyst: Insights & Campaigns

Computer Task

Morrisville (NC)

On-site

USD 65,000 - 90,000

Full time

12 days ago

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Job summary

CTG seeks a Global Media Planner & Analyst for a client-based role in Morrisville, NC. You will develop audience insights, support global media planning, create briefs, and optimize campaigns across B2B, B2C, and corporate initiatives.

You'll analyze performance metrics, translate data into actionable reports, and collaborate with cross-functional teams and agency partners. Strong Excel/PowerPoint skills and English communication are essential; experience with AI tools is a plus.

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or related field.
3+ years of experience in media, advertising, or analytics.
Strong English communication skills.

Responsibilities

Develop audience insights and targeting strategies.
Support global media planning and integrated campaigns.
Develop campaign briefs, media recommendations, and optimization strategies.
Analyze media performance, KPIs, reach, frequency, audience, and results.
Translate data and research into actionable insights, reports and presentations.
Collaborate with global marketing teams, media teams, and agency partners.