Global Media Planner & Analyst

Computer Task; Morrisville (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

CTG seeks a Global Media Planner & Analyst for a client-based role in Morrisville, NC. You will develop audience insights, support global media planning, create briefs, and optimize campaigns across B2B, B2C, and corporate initiatives.

You'll analyze performance metrics, translate data into actionable reports, and collaborate with cross-functional teams and agency partners. Strong Excel/PowerPoint skills and English communication are essential; experience with AI tools is a plus.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 3+ years of experience in media, advertising, or analytics.
• Strong English communication skills.

Responsibilities

• Develop audience insights and targeting strategies.
• Support global media planning and integrated campaigns.
• Develop campaign briefs, media recommendations, and optimization strategies.
• Analyze media performance, KPIs, reach, frequency, audience, and results.
• Translate data and research into actionable insights, reports and presentations.
• Collaborate with global marketing teams, media teams, and agency partners.

Skills

Media planning

Audience targeting

Media analytics

Campaign reporting

Performance measurement

Excel

PowerPoint

AI tools

GWI

Pathmatics

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field

Tools

Microsoft Excel

PowerPoint

Job description

CTG is seeking to fill a Global Media Planner & Analyst position for our client.

Location

Morrisville, NC

Duration

12+ months, with possibility for extension

Duties

• Develop audience insights and targeting strategies using research, media platforms, and agency resources.
• Support global media planning and integrated campaigns across B2B, B2C, Corporate, and Sports Marketing.
• Develop campaign briefs, media recommendations, and optimization strategies.
• Analyze media performance, KPIs, reach, frequency, audience, and campaign results.
• Translate data and research into actionable insights, reports, and presentations.
• Collaborate with global marketing teams, media teams, and agency partners.

Skills

• Media planning, audience targeting, media analytics, campaign reporting, and performance measurement.
• Strong analytical, problem-solving, organizational, and communication skills.
• Microsoft Excel and PowerPoint proficiency.
• Ability to use AI tools for research, analysis, efficiency, and deliverable development.
• Knowledge of audience research platforms such as GWI and competitive intelligence tools such as Pathmatics is a plus.

Experience

• 3+ years of professional experience in media, marketing, advertising, media analytics, or a related field.
• Understanding of media channels, audience targeting, reach, frequency, pricing models, and performance metrics.
• Experience with global or digital media campaigns preferred.

Education

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.

Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required.

CTG does not accept unsolicited resumes from headhunters, recruitment agencies, or fee based recruitment services for this role.

About CTG

CTG, a Cegeka company, delivers IT and business solutions that enhance clients' digital agility, empowering them to seize new opportunities and overcome any challenge. Backed by more than 60 years' experience and a commitment to being a reliable, results-driven partner, we work shoulder to shoulder with clients to shape digital together. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. With more than 9,000 team members in over 15 countries, we combine global expertise with local insight to deliver innovative solutions. We operate across the Americas, Europe, and India, working with over 3,000 clients in many of today's highest-growth industries.

Together, we shape what's next - working shoulder to shoulder to deliver impactful solutions for our clients and society. Our culture is built by the people who work at CTG, the values we hold, and the actions we take. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. At CTG, you'll find a workplace where you are encouraged to grow, supported in your ambitions, and empowered to shape your own career journey. For more information, visit www.ctg.com.

CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.

CTG is an Equal Opportunity Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. CTG is fully committed to promoting employment opportunities for members of protected classes.