Media Planner and Analyst

Adecco; Morrisville (NC); Hybrid; USD 120,347,000 - 134,674,000; Full time

Job summary

Adecco Creative and Marketing has partnered with a premier computer manufacturer to hire a Global Media Planner & Analyst in Morrisville, NC. This hybrid role involves developing and optimizing global media strategies, leveraging data insights, and collaborating with marketers, agencies, and cross-functional teams to drive growth across international markets.

The ideal candidate is analytical, collaborative, and eager to learn, with experience in media planning concepts, data analysis, and

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Experience in media, marketing, advertising, or a related discipline.
• Understanding of media planning concepts: audience targeting, channels, reach, frequency, pricing models, campaign measurement.
• Strong analytical, quantitative, and problem-solving skills.
• Excellent written, verbal, and presentation communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience leveraging AI tools to conduct research and generate insights.

Responsibilities

• Develop scalable audience targeting strategies.
• Analyze audience behaviors, market trends, and campaigns.
• Identify regional nuances to optimize engagement.
• Translate research into actionable media recommendations.
• Support integrated media strategies across programs.
• Create campaign briefs from planning to execution.
• Collaborate with global and local partners and agencies.
• Contribute to media planning aligned with business objectives.

Skills

Analytical skills

Problem-solving

Communication skills

Organizational skills

AI tools usage

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Excel

PowerPoint

AI tools

GWI

Pathmatics

Job description

Adecco Creative and Marketing has partnered with a premier computer manufacture to hire a Technical Writer.

Title: Global Media Planner & Analyst

Assignment Length: Through December 2028

Location: Morrisville, NC (hybrid preferred, open to remote for exceptional candidates)

Pay: $42-$47/hr

Position Overview

We are seeking a Global Media Planner & Analyst to join a growing Global Media Center of Excellence. This role is responsible for supporting the development, execution, measurement, and optimization of global media initiatives across corporate, B2B, B2C, and sports marketing programs. The successful candidate will partner with marketers, agencies, and cross-functional teams to transform audience insights and performance data into actionable media strategies that drive business growth across international markets.

The ideal candidate is analytical, intellectually curious, collaborative, and eager to learn. They enjoy solving complex problems, uncovering insights from data, and working in a dynamic global environment.

Key Responsibilities

• Develop scalable audience targeting strategies using proprietary segmentation research, audience insight tools, media platforms, and agency partnerships.
• Analyze audience behaviors, media consumption patterns, market trends, and competitive activity to inform global media strategies.
• Identify regional and local market nuances to optimize audience engagement and campaign effectiveness.
• Translate research and insights into actionable recommendations for marketing and media planning teams.
• Support the development of integrated media strategies across corporate, B2B, B2C, and sports marketing initiatives.
• Assist in the creation of campaign briefs and strategic recommendations from planning through execution and optimization.
• Collaborate with global, regional, and local marketing partners as well as external media agencies to support campaign delivery.
• Contribute to media planning activities that align with business objectives and target audience needs.

Measurement & Analytics

• Develop expertise in media metrics, KPIs, and performance measurement methodologies.
• Analyze campaign performance data to identify trends, insights, and optimization opportunities.
• Create reports, dashboards, and presentations that communicate complex data in a clear and actionable manner.
• Provide recommendations to improve media effectiveness, efficiency, and business outcomes.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Experience in media, marketing, advertising, or a related discipline.
• Understanding of media planning concepts, including audience targeting, channels, reach, frequency, pricing models, and campaign measurement.
• Strong analytical, quantitative, and problem-solving skills.
• Excellent written, verbal, and presentation communication skills.
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience leveraging AI tools to conduct research, improve deliverable quality, streamline workflows, and generate insights.

Preferred Qualifications

• Experience using audience research and consumer insight platforms such as GWI or similar tools.
• Experience with media planning, campaign reporting, and media analytics.
• Knowledge of competitive intelligence resources and methodologies, including platforms such as Pathmatics.
• Passion for technology, digital marketing, media strategy, and consumer insights.
• Experience supporting global or multi-market marketing initiatives.

Fine print:

This is not a contract. This is a W2 position.

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. There is no PTO or holiday pay for contracts. Sick leave is accrued where applicable, check your state laws.

Equal Opportunity Employer/Veterans/Disabled

Must be authorized to work in the U.S. without employer sponsorship.

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adeccousa.com/candidate-privacy

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.