Global Marketing Strategy Lead - AI-Driven Growth

Visa; Florida; Híbrido; USD 131.000 - 210.000; Jornada completa

Descripción de la vacante

Visa is seeking a Sr. Marketing Manager to join the Marketing Services Commercialization team in Latin America and the Caribbean. This role develops market-leading solutions, marketing strategy, and capabilities, leveraging emerging technologies such as AI to enhance client outcomes and scale best practices.

You will partner with global teams, evolve Marketing Services offerings, and drive adoption across a global network, ensuring measurable impact and value for clients and Visa.

Formación

• 8 or more years of relevant work experience with a bachelor’s degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.

Responsabilidades

• Lead strategic initiatives to advance Marketing Services capabilities with a focus on innovation scalable solutions and emerging technology applications in marketing.
• Drive adoption of new capabilities across a global network of teams ensuring measurable impact for Visa and our clients.
• Develop and maintain Marketing strategy and Advisory resources and best practices for internal and client facing use.
• Support the evaluation and introduction of new sponsorship and partnership opportunities for our clients to maximize business impact.
• Collaborate with leadership to identify and shape new service offerings in response to evolving market needs.
• Partner with cross functional teams including Brand Digital Experiences Sponsorships Insights and Analytics Finance and Visa Consulting and Analytics to deliver seamless execution.
• Champion best practices and knowledge sharing across the Global Marketing Services community.
• Support high impact client engagements as needed to reinforce our value proposition.

Conocimientos

Marketing strategy

Cross-functional leadership

Product development

Channel programs

Marketing communications

Educación

Bachelor’s degree

Advanced Degree (MBA/JD/MD)

PhD

Descripción del empleo

Visa is seeking a Sr. Marketing Manager to join the Marketing Services Commercialization team in Latin America and the Caribbean. This role develops market-leading solutions, marketing strategy, and capabilities, leveraging emerging technologies such as AI to enhance client outcomes and scale best practices.

You will partner with global teams, evolve Marketing Services offerings, and drive adoption across a global network, ensuring measurable impact and value for clients and Visa.