Global Marketing Specialist - Canada

Trov; Lehi (UT); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision

401k with employer matching

Paid Time Off

Maternity/Paternity leave

Indoor basketball/volleyball court

Fitness center

Meditation/Nap room

More!

Job summary

Trove Brands is seeking an International Marketing Specialist – Canada to join our Lehi, Utah team. You will collaborate with Sales, Creative, Social, and Digital teams to build brand awareness, support go‑to‑market strategies, and drive impactful launches and campaigns while ensuring a consistent brand experience.

You will lead regional marketing efforts for Canada, analyze campaigns, and translate insights into strategic actions.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• 3–5 years of experience in brand management or regional marketing in consumer goods, lifestyle, or retail categories.
• Strong project management and prioritization to move multiple initiatives.
• Clear communication across languages and cultures; collaboration with cross‑functional teams.

Responsibilities

• Drive go‑to‑market strategy, brand positioning, and channel segmentation across regional retail and DTC channels.
• Lead product and category launches with merchandising narrative and campaigns.
• Optimize and execute integrated marketing campaigns with cross‑functional teams and regional partners.
• Collaborate on localization of packaging, assets, and marketing materials with creative and product teams.
• Track campaign performance, consumer insights, market trends, and competitor activity by market and channel.
• Provide training and resources for internal and partner teams to support sell‑in and post‑launch success.
• Develop knowledge of target markets and communicate competitive advantages.

Skills

Brand management

Regional marketing

Cross-functional collaboration

Communication

Data-driven

Education

Bachelor's degree in Marketing or Business

Job description

Trove Brands is seeking an International Marketing Specialist – Canada to join our Lehi, Utah team. You will collaborate with Sales, Creative, Social, and Digital teams to build brand awareness, support go‑to‑market strategies, and drive impactful launches and campaigns while ensuring a consistent brand experience.

You will lead regional marketing efforts for Canada, analyze campaigns, and translate insights into strategic actions.