Global Marketing Specialist — ANZ Launches & Growth

Trov; Utahn (UT); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) matching

Paid time off

Parental leave

In-office HQ Lehi

Job summary

Trove Brands in Lehi, Utah seeks an International Marketing Specialist – ANZ to drive regional go-to-market plans and ownership of launches across markets. You will coordinate with Sales, Creative, Social, and Digital teams to ensure consistent brand experiences and impactful campaigns.

Requirements include a marketing degree and 3–5 years in brand management or regional marketing, with strong storytelling, data usage, and cross-functional collaboration. This role is in-office at our Utah HQ.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• 3–5 years of experience in brand management or regional marketing — ideally in consumer goods, lifestyle, or retail categories
• Smart and organized with a GSD attitude. Prioritizing multiple projects is essential.
• Team player with clear communication across languages and cultures.
• Proven track record of leading cross-functional product launches.
• Commercial acumen with familiarity in retail and direct-to-consumer models.
• Excellent storytelling and communication skills.
• Data-fluent with the ability to translate performance metrics into strategy.

Responsibilities

• Drive go-to-market strategy, brand positioning, and channel segmentation across retail and DTC channels.
• Lead product and category launches, including merchandising narrative and campaign planning.
• Optimize and execute integrated campaigns with cross-functional teams and regional partners.
• Collaborate on development, localization, and packaging of marketing materials with creative and product teams.
• Track campaign performance, sell-through, consumer insights, market trends, and competitor activity by market.
• Provide training and resources for internal and partner teams to support sell-in and post-launch success.
• Develop knowledge of target markets and effectively communicate competitive advantages.

Skills

Brand management

Regional marketing

Cross-functional collaboration

Data analysis

Communication

Education

Bachelor's degree in Marketing

Tools

CRM software

Google Analytics

Social media tools

Job description

Trove Brands in Lehi, Utah seeks an International Marketing Specialist – ANZ to drive regional go-to-market plans and ownership of launches across markets. You will coordinate with Sales, Creative, Social, and Digital teams to ensure consistent brand experiences and impactful campaigns.

Requirements include a marketing degree and 3–5 years in brand management or regional marketing, with strong storytelling, data usage, and cross-functional collaboration. This role is in-office at our Utah HQ.