Global Demand & GTM Marketing Programs Director

Qualys; Houston (TX); Hybrid; USD 170,000 - 195,000; Full time

Job summary

Qualys is seeking a Director Integrated Marketing Programs to lead the GTM and demand strategy, managing integrated campaigns and strategic marketing projects for new customer acquisition, retention, and expansion of Qualys' global customer base.

You will own program strategy, ICP targeting, deliverables, owners, and dates, coordinating across Marketing, Revenue Ops, Sales, and Product to ensure ROI and pipeline goals are met.

Qualifications

• 12+ years leading global B2B marketing programs, strategic planning, and execution.
• GTM experience in partner-driven motion is required.

Responsibilities

• Own end-to-end demand programs from strategic planning to execution with cross-functional alignment.
• Program manage deliverables, owners, dates, and communications across global teams.
• Provide post-launch tracking, ROI analysis, and optimization recommendations.
• Collaborate with Marketing, Product Marketing, Sales, and Revenue Operations.
• Develop messaging and emails for CXO and directors leveraging solution messaging frameworks.
• Use AI tools to improve productivity and workflow efficiency.

Skills

GTM strategy

Demand programs

Cross-functional leadership

Executive communications

AI for productivity

Data analysis

Budget planning

CRM knowledge

Tools

Salesforce

Marketo

6sense

Tableau

Domo

Looker

Job description

Qualys is seeking a Director Integrated Marketing Programs to lead the GTM and demand strategy, managing integrated campaigns and strategic marketing projects for new customer acquisition, retention, and expansion of Qualys' global customer base.

You will own program strategy, ICP targeting, deliverables, owners, and dates, coordinating across Marketing, Revenue Ops, Sales, and Product to ensure ROI and pipeline goals are met.