Global Growth & Integrated Marketing Programs Director

Qualys; Foster City (CA); On-site; USD 170,000 - 195,000; Full time

Job summary

Qualys is seeking an exceptional Director Integrated Marketing Programs to lead global demand campaigns, ICP targeting, and cross-functional execution. You will program manage strategic campaigns that drive new customer acquisition, retention and expansion, reporting to the CMO and partnering with Product, Sales, and Revenue Ops.

You will own end-to-end demand programs, measure ROI, optimize channels and content, and ensure timely delivery across global teams.

Qualifications

• Minimum of 12 years leading global marketing programs for B2B
• Must have GTM experience in a partner-driven motion
• Experience leading global cross-functional teams
• Experience with budget management and annual planning
• Proficiency with BI tools for dashboards and pipeline data
• Excellent executive-level communications

Responsibilities

• Own end-to-end marketing demand programs from planning to tracking
• Program manage integrated campaigns with clear owners and dates
• Communicate program status to leadership and sales/partners
• Lead last-mile execution to global sales channels and partners
• Ensure leads are routed and post-launch tracking is conducted
• Streamline lead flow management and SLA-based follow-up
• Conduct pipeline ROI analysis and optimization recommendations
• Evaluate ROI across channels and courses of action

Skills

GTM experience

Global cross-functional leadership

Budget planning

Executive communication

Campaign program management

Content creation

AI productivity tools

Data-driven decision making

Tools

Salesforce CRM

Marketo

Tableau

Domo

Looker

6sense

Job description

Qualys is seeking an exceptional Director Integrated Marketing Programs to lead global demand campaigns, ICP targeting, and cross-functional execution. You will program manage strategic campaigns that drive new customer acquisition, retention and expansion, reporting to the CMO and partnering with Product, Sales, and Revenue Ops.

You will own end-to-end demand programs, measure ROI, optimize channels and content, and ensure timely delivery across global teams.