Global Marketing Programs Architect

Aircall; United States; Remote; USD 137,000 - 199,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Job summary

Aircall is seeking a Global Integrated Marketing Programs Lead to architect and orchestrate the company’s highest-priority global marketing programs. You’ll report to the VP of Marketing and translate launches, category moments, events, and brand priorities into cohesive programs across markets and channels.

You will connect briefs, audience strategy, messaging, content, creative development, channel activation, and regional rollout into one accountable program, shaping strategy and operating

Qualifications

• 7+ years of experience in integrated marketing and global campaigns.
• Experience leading multi-region programs without direct reports.
• Ability to translate priorities into integrated marketing strategies.
• Strong understanding of how brand, product marketing, content, demand generation, events, and regional marketing work together.
• Experience managing significant program budgets, agency partners, timelines, and cross-functional dependencies.
• Strong executive communication, facilitation, and stakeholder-management skills.
• Analytical fluency and experience defining success metrics and investments.
• Strong AI fluency and practical experience using AI to improve marketing planning, execution, or analysis.
• Experience marketing AI products or working within a global B2B technology company is a strong plus.

Responsibilities

• Own the strategy, planning, and cross-functional execution of Aircall’s highest-priority global integrated marketing programs.
• Translate company and marketing priorities into clear program strategies, audiences, narratives, channel plans, regional activation models, and measurable goals.
• Lead programs from initial brief through development, launch, regional rollout, performance analysis, and post-program optimization.
• Establish program scope, milestones, owners, budgets, dependencies, decision rights, and success metrics.
• Create integrated briefs that align Product Marketing, Creative, Content, Demand Generation, Regional Marketing, Marketing Operations, Data, PR, events, and external partners.
• Ensure every channel and regional activation contributes to one coherent customer experience rather than operating as a collection of separate tactics.
• Partner with regional teams to translate global strategies into locally relevant programs while protecting the core message and creative platform.
• Identify risks, resolve competing priorities, and drive timely decisions across senior stakeholders.
• Build repeatable planning frameworks, campaign playbooks, and operating cadences that improve global-to-local execution.
• Partner with Marketing Operations and Data to define measurement plans and assess impact across awareness, engagement, pipeline, product adoption, and brand positioning.
• Lead program readouts that turn performance data and market feedback into clear recommendations for future investment and optimization.
• Use AI tools to accelerate research, planning, briefing, content adaptation, coordination, and program analysis.

Skills

Integrated marketing

Global campaigns

Brand activation

Product launches

B2B SaaS marketing

AI fluency

Executive communication

Job description

Aircall is seeking a Global Integrated Marketing Programs Lead to architect and orchestrate the company’s highest-priority global marketing programs. You’ll report to the VP of Marketing and translate launches, category moments, events, and brand priorities into cohesive programs across markets and channels.

You will connect briefs, audience strategy, messaging, content, creative development, channel activation, and regional rollout into one accountable program, shaping strategy and operating