Global Marketing Operations Lead — Remote

QAD, Inc.; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Job summary

QAD, Inc. is seeking a Marketing Operations Manager to optimize our marketing engine, scale campaigns, and drive data-driven decisions across global teams. You’ll own campaign operations, reporting, and tech infrastructure in a fast-paced SaaS environment.

The role requires deep Marketo and Salesforce experience, strong analytics, and the ability to collaborate with demand gen, content, and regional marketing teams to enable scalable growth.

Qualifications

• 5-7+ years of experience in marketing operations, preferably in a fast-paced SaaS or B2B technology environment.
• Expert-level experience with Marketo and power user in Salesforce (Marketo Certified is a plus). Knowledge in LeanData, WordPress, Drift, and 6sense. Deep understanding of B2B funnel, lead management, attribution, and analytics.
• Proficient in reporting and dashboard tools within Salesforce and Marketo.
• Familiarity with Google Analytics, UTM tracking, and digital performance metrics.
• Strong PM skills with ability to handle multiple priorities in a high-volume environment.
• Excellent communication and collaboration with a service mindset.
• Analytical with attention to detail and a proactive, initiative-taking attitude.
• Experience supporting global teams across time zones and cultures is preferred.

Responsibilities

• Own day-to-day Marketing Automation & Campaign Operations: building email campaigns, nurturing programs, lead lifecycle processing, and scoring models.
• Support campaign execution with audience segmentation, QA, testing, and performance tracking.
• Manage lead routing, enrichment, and data flow across Marketo, Salesforce, and other systems.
• Establish best practices and documentation for global consistency and efficiency.
• Demonstrate deep AI proficiency to enhance marketing ops (e.g., Clay and Claude).
• Develop and maintain marketing dashboards to measure performance across channels and stages.
• Collaborate with RevOps/SalesOps for attribution and ROI measurement.
• Analyze data to uncover trends and opportunities for smarter marketing decisions.
• Support quarterly reviews with clear performance insights.
• Serve as power user for Marketo; manage integrations with Salesforce, Eventbrite, N.Rich, ZoomWebinar.
• Partner with IT on data privacy/compliance and access controls.
• Assist tech stack evaluations and vendor management to support scale.
• Monitor data hygiene, enrichment workflows, and database health.
• Collaborate across global teams for campaigns and product launches.
• Train new hires on processes, tools, and access.
• Provide guidance on campaign setup, reporting, and ops.
• Own project plans and timelines for initiatives; drive deadlines.
• Identify operational gaps and drive continuous improvements.

Skills

Marketo

Salesforce

LeanData

WordPress

Drift

6sense

Marketing analytics

Education

Marketo Certified

Job description

QAD, Inc. is seeking a Marketing Operations Manager to optimize our marketing engine, scale campaigns, and drive data-driven decisions across global teams. You’ll own campaign operations, reporting, and tech infrastructure in a fast-paced SaaS environment.

The role requires deep Marketo and Salesforce experience, strong analytics, and the ability to collaborate with demand gen, content, and regional marketing teams to enable scalable growth.