Global Marketing Lead, Clinical & Forensics

SCIEX; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

SCIEX, a Danaher company, is seeking a leader to own the global marketing strategy for Clinical & Forensics. You will shape positioning, messaging, and go-to-market plans, and drive demand-generation across regions to improve leads, pipeline and campaign effectiveness.

You will develop differentiated messaging, support product launches, and translate market priorities into integrated global marketing plans, collaborating with market managers, product teams, and regional marketing.

Qualifications

• Bachelor’s degree in life sciences, marketing, business or a related field.
• Experience in global marketing, product marketing or commercial roles in life sciences or diagnostics.
• Ability to develop clear marketing strategies, customer messaging and go-to-market plans.
• Experience creating demand-generation campaigns and measuring their impact.
• Ability to turn complex scientific information into customer-focused content.
• Willingness to travel domestically and internationally in a global, matrixed organisation.

Responsibilities

• Own the global marketing strategy for Clinical & Forensics, including positioning and messaging frameworks.
• Lead marketing and sales demand-generation strategy to improve pipeline and campaign effectiveness.
• Develop differentiated value propositions for Clinical & Forensics products and workflows.
• Lead launch messaging and marketing readiness through the Launch Excellence process.
• Translate market priorities into integrated global marketing plans and align with regional teams.

Skills

Strategic marketing

Demand generation

Campaign management

Cross-functional collaboration

Go-to-market planning

Content and messaging development

Education

Bachelor’s degree in life sciences, marketing, business or related field

Job description

SCIEX, a Danaher company, is seeking a leader to own the global marketing strategy for Clinical & Forensics. You will shape positioning, messaging, and go-to-market plans, and drive demand-generation across regions to improve leads, pipeline and campaign effectiveness.

You will develop differentiated messaging, support product launches, and translate market priorities into integrated global marketing plans, collaborating with market managers, product teams, and regional marketing.