Marketing manager in clinical and forensics

SCIEX; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

SCIEX, a Danaher company, is seeking a leader to own the global marketing strategy for Clinical & Forensics. You will shape positioning, messaging, and go-to-market plans, and drive demand-generation across regions to improve leads, pipeline and campaign effectiveness.

You will develop differentiated messaging, support product launches, and translate market priorities into integrated global marketing plans, collaborating with market managers, product teams, and regional marketing.

Qualifications

• Bachelor’s degree in life sciences, marketing, business or a related field.
• Experience in global marketing, product marketing or commercial roles in life sciences or diagnostics.
• Ability to develop clear marketing strategies, customer messaging and go-to-market plans.
• Experience creating demand-generation campaigns and measuring their impact.
• Ability to turn complex scientific information into customer-focused content.
• Willingness to travel domestically and internationally in a global, matrixed organisation.

Responsibilities

• Own the global marketing strategy for Clinical & Forensics, including positioning and messaging frameworks.
• Lead marketing and sales demand-generation strategy to improve pipeline and campaign effectiveness.
• Develop differentiated value propositions for Clinical & Forensics products and workflows.
• Lead launch messaging and marketing readiness through the Launch Excellence process.
• Translate market priorities into integrated global marketing plans and align with regional teams.

Skills

Strategic marketing

Demand generation

Campaign management

Cross-functional collaboration

Go-to-market planning

Content and messaging development

Education

Bachelor’s degree in life sciences, marketing, business or related field

Job description

Описание:

For over 50 years, SCIEX has been developing groundbreaking technologies and solutions in mass spectrometry and capillary electrophoresis. Our products enable our customers to quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster and keep food healthier and safer. At SCIEX, you’ll find a rewarding role that amplifies your impact on the world and helps you realize life’s potential.

Задачи:

Own the global marketing strategy for Clinical & Forensics, including positioning, messaging frameworks, go-to-market priorities, target personas, customer segments and alignment with the overall Market Vertical Unit strategy and annual planning process. Lead marketing and sales demand-generation strategy, defining campaign themes, target audiences and creative direction, and working with Marketing Operations and regional teams to improve marketing-qualified leads, sales-qualified leads, pipeline contribution and campaign effectiveness. Develop differentiated value propositions and messaging for Clinical & Forensics products, applications and workflows, using market insight, customer feedback, competitive intelligence and campaign performance to refine priorities and countermeasures. Lead launch messaging and marketing readiness through the Launch Excellence process, and develop presentations, Seismic content, campaign assets, customer-facing materials, evidence and training content that support effective sales execution. Translate market priorities into integrated global marketing plans and partner with the Clinical & Forensics Market Manager, Applications, Product Management, regional marketing and commercial teams to reflect customer workflows, regulatory considerations, product capabilities and market opportunities, applying Danaher Business System tools to manage performance and improve marketing effectiveness.

Требования:

Bachelor’s degree in life sciences, marketing, business or a related field, with experience in global marketing, product marketing or commercial roles within life sciences, diagnostics or analytical instrumentation. Ability to develop clear marketing strategies, customer messaging and go-to-market plans, with a strong understanding of customer segments, buying needs and competitive positioning. Experience creating demand-generation campaigns, measuring their impact, supporting product launches and developing effective sales-enablement materials. Ability to turn complex scientific and market information into clear customer-focused content, supported by strong project-management, communication and cross-functional collaboration skills. Ability to work effectively in a global, matrixed organisation, with willingness to travel for customer, commercial and business activities. Ability to travel, including domestic and international travel and occasional overnight stays, to support customer visits, industry events and business meetings. Ability to work in a standard office or remote environment and use a computer and other office equipment for extended periods. Будет плюсом: Clinical diagnostics, forensic toxicology, public health, regulated laboratory workflows, or medical-device and in-vitro diagnostic environments; Mass spectrometry or related analytical technologies, including scientific content development; Global campaigns or digital marketing, and working with key customers, opinion leaders or external scientific partners

Условия:

SCIEX, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.