Global Marketing Director - Growth & Brand Strategy

In-Situ, Inc.; Fort Collins (CO); On-site; USD 165,000 - 185,000; Full time

Benefits offered by this job

Health, dental, vision from Day 1

Onboarding and development programs

Global career opportunities

Job summary

Ott is seeking a strategic, commercially oriented Director of Marketing to lead a global marketing organization from Fort Collins, CO. The role spans vertical marketing, campaigns, brand, events, digital, and content creation, with clear ownership from insight to execution.

The leader will connect market strategy with disciplined execution, accelerate growth, and strengthen customer engagement across the lifecycle. Travel up to 20% internationally.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• 10+ years of progressive experience in strategic marketing, product marketing, commercial strategy, demand generation, or related B2B marketing roles.
• Experience leading and developing a multi-disciplinary marketing team with responsibility for strategy and execution.
• Experience developing and implementing B2B growth strategies that contributed to measurable pipeline, revenue, conversion, or customer outcomes.
• Experience using market analysis, customer insight, competitive intelligence, and business planning to establish priorities and guide investment decisions.
• Experience leading cross-functional or multi-regional initiatives with Sales, Product Management, Strategy, Operations, or other commercial partners.
• Experience marketing complex products, technology, services, or solutions to professional or technical customers.

Responsibilities

• Lead, coach, and develop a global marketing team with clear roles and performance expectations.
• Define priority verticals, segments, value propositions, and commercial investments using market insight.
• Translate growth strategy into integrated campaigns, digital programs, events, content, and enablement initiatives.
• Partner with Sales to strengthen lead management, funnel visibility, and accountability for outcomes.
• Establish scalable processes for technical content, messaging, and enablement resources.
• Improve marketing effectiveness through disciplined planning, performance measures, and automation.
• Collaborate with Product Management, Strategy, Service, Operations, and regional teams to align priorities.
• Evaluate marketing investments and allocate resources toward high-growth markets and programs.
• Build strategic marketing, digital, analytical, and leadership capabilities.

Skills

Strategic marketing

People leadership

Campaign management

Digital strategy

Content creation

Education

Bachelor’s degree in Marketing/Business/Engineering

Job description

Ott is seeking a strategic, commercially oriented Director of Marketing to lead a global marketing organization from Fort Collins, CO. The role spans vertical marketing, campaigns, brand, events, digital, and content creation, with clear ownership from insight to execution.

The leader will connect market strategy with disciplined execution, accelerate growth, and strengthen customer engagement across the lifecycle. Travel up to 20% internationally.