Marketing Director

AIA Detroit; Dearborn (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

AIA Detroit is seeking a Marketing Director in Dearborn, MI to lead the marketing strategy and client acquisition. The ideal candidate will have over 10 years of marketing experience, including 5 years in a management role, preferably within architecture or engineering. Key responsibilities include managing a marketing team across global offices, developing branding strategies, and enhancing client engagement through comprehensive marketing efforts. The position also requires strong leadership, excellent communication skills, and proficiency in Microsoft Office and Adobe Creative Suite.

Qualifications

• 10+ years of marketing experience with 5+ years of management.
• Experience in architecture, engineering, or construction industry preferred.
• Proven success in driving sales growth.

Responsibilities

• Lead global marketing strategy and client engagement.
• Manage marketing team supporting global offices.
• Develop brand identity and ensure consistent messaging.
• Analyze digital marketing metrics for campaign decisions.

Skills

Strategic marketing initiatives

Organizational planning

Excellent verbal communication

Business writing and editing

Mentoring junior and senior staff

Sales tracking and analysis

Microsoft Office proficiency

Adobe Creative Suite knowledge

Education

Bachelor's degree in marketing or related field

Master of Business Administration

Tools

Microsoft Office

Adobe Creative Suite

Deltek Vantagepoint

OpenAsset

Joist AI

Job description

Ghafari Dearborn, MI Experience: 10+ years

General Summary

The Marketing Director plays a vital role in shaping and executing Ghafari’s marketing strategy to drive business growth and client acquisition. The ideal candidate must be comfortable and have experience working in a matrix organization, developing and executing strategic marketing and sales plans, creating efficiency-driven processes, collaborating globally, driving innovation, and integrating acquired marketing and sales forces.

Essential Job Functions

• Manage a distributed team of marketing coordinators that support all 11 of the firm’s global offices
• Develop and implement a comprehensive marketing strategy aligned with the firm’s overall business objectives
• Create strategies to effectively reach and engage new target markets and client segments
• Oversee the development, maintenance, and extension of the firm’s brand identity
• Ensure consistency in messaging and branding across all marketing channels
• Conduct market research to stay informed about industry trends, client needs, and competitor activities
• Use market insights to inform marketing strategies and identify new opportunities
• Collaborate with client-facing teams to understand client needs and expectations
• Develop and implement strategies to enhance client satisfaction and loyalty
• Oversee the creation of high-quality, relevant content for various marketing channels (website, social media, whitepapers, etc.), ensuring that it aligns with the firm’s messaging and resonates with its target audience
• Lead digital marketing efforts, including website content management, online advertising, social media, email campaigns, and search/answer engine optimization
• Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven decisions
• Plan and execute events, conferences, and seminars to enhance the firm’s visibility and attract potential clients
• Develop and manage the marketing budget, allocating resources effectively to achieve maximum impact and monitoring ROI
• Use analytics tools to track KPIs, optimize marketing strategies, and provide regular reports to executive leadership
• Work with various stakeholders to keep client database up to date
• Develop, document, and implement efficiency-enabling processes and identify and vet tools and technologies that facilitate such processes
• Draft executive-level communications distributed internally and/or externally

Employment Qualifications

Education

• Bachelor’s degree in marketing, public relations, business, journalism, or related field required
• Master of Business Administration a plus

Experience

• 10+ years of marketing experience with 5+ years of direct management responsibility
• Architecture / Engineering / Construction or real estate industry experience strongly preferred
• A proven track record of success in driving sales growth both domestically and internationally
• Experience developing and growing a marketing team

Skills / Competencies

• A leader and strategic thinker capable of driving marketing initiatives that contribute to the firm’s success in competitive markets
• Superior organization and planning skills
• Excellent verbal communication, presentation, and interpersonal skills
• Excellent business writing and editing skills
• A process-oriented and highly organized leader with experience managing and mentoring junior- and senior-level staff alike
• Verifiable ROI and sales tracking, analysis, and reporting skills
• Computer literacy for all major business programs and email systems; proficiency in Microsoft Office programs required, knowledge of Adobe Creative Suite programs required, experience with Deltek Vantagepoint and OpenAsset preferred, experience with Joist AI a plus