Global Marketing & Communications Lead

PR Girl Manifesto; Ann Arbor (MI); Hybrid; USD 95,000 - 125,000; Full time

Job summary

University of Michigan in Ann Arbor, MI seeks a Marketing and Communications Manager to lead branding, product positioning, and stakeholder communications across digital and traditional channels. You will oversee website content, PR, and brand governance while shaping the annual marketing plan and budget.

The role requires strategic leadership, strong writing, and experience directing campaigns end-to-end, with a focus on data-informed decisions and cross-functional collaboration in a hybrid

Qualifications

• Bachelor's degree in marketing, communications or related field.
• Excellent oral and written communication skills.
• Strong writing and editing skills.
• Excellent time management and ability to meet deadlines.
• Strong analytical skills and data-driven thinking.
• Experience in marketing and communications management.
• Experience building and executing digital campaigns end to end.

Responsibilities

• Serve as strategic lead for marketing, brand, product positioning, and thought leadership initiatives.
• Globally manage website, SEO and marketing automation for consistent branding.
• Lead email marketing, paid digital advertising and campaign assets.
• Write and oversee original marketing content across platforms.
• Deliver internal and external communications, including media relations.
• Develop, enforce brand guidelines and governance processes.
• Gather and interpret marketing analytics and manage budget and agencies.
• Manage the marketing team and drive continuous improvement.

Skills

Excellent written communication

Strong writing and editing

Analytical thinking

Digital campaign execution

Stakeholder management

Time management

Education

Bachelor's degree in marketing or related field

Master's degree (desired)

Tools

CRM systems

CMS

SEO tools

Marketing analytics tools

Office suite

Job description

University of Michigan in Ann Arbor, MI seeks a Marketing and Communications Manager to lead branding, product positioning, and stakeholder communications across digital and traditional channels. You will oversee website content, PR, and brand governance while shaping the annual marketing plan and budget.

The role requires strategic leadership, strong writing, and experience directing campaigns end-to-end, with a focus on data-informed decisions and cross-functional collaboration in a hybrid