Marketing Campaigns Coordinator — Flexible Work Environment

University of Michigan Credit Union; Ann Arbor (MI); On-site; USD 48,000 - 72,000; Full time

Benefits offered by this job

Tuition reimbursement

Student loan debt repayment

Employer 401k match

Job summary

University of Michigan Credit Union in Ann Arbor, MI is seeking a Marketing Coordinator to plan, execute, and measure marketing initiatives across digital, traditional, and experiential channels. You will collaborate with the Marketing team and cross-functional partners to bring campaigns to market efficiently, coordinate assets, and support reporting and analytics.

The role emphasizes proactive project management, content organization, and maintaining brand standards across all member

Qualifications

• Bachelor's degree preferred in Marketing, Writing, Social Media or related field.
• Proficient in Microsoft Office Suite, Excel, and Apple interface.
• Ability to analyze data and prepare reports.
• Strong interpersonal, verbal and written communication skills.
• Adobe suite experience preferred.
• Ability to leverage AI and emerging technologies to enhance productivity, creativity, and marketing effectiveness.

Responsibilities

• Supports the planning, development, execution, and optimization of integrated marketing campaigns, product promotions, and initiatives aligned with UMCU’s strategic and business objectives.
• Coordinates marketing projects and deliverables across digital, email, social media, website, paid media, print, events, promotions, and other channels as needed.
• Works with internal stakeholders and external partners to gather requirements, coordinate timelines, manage deliverables, and support the successful execution of marketing initiatives.
• Assists with campaign development and implementation, including audience coordination, product features, creative assets, messaging, landing pages, promotional materials, and channel execution.
• Maintains and organizes files and campaign materials for ease of execution and distribution.
• Supports digital marketing activities, including website updates, email marketing, social media, digital advertising, and campaign tracking.
• Assists with marketing performance reporting by gathering, organizing, and analyzing campaign, digital, promotional, and event data to identify trends, results, and opportunities for improvement.
• Supports the development, organization, and maintenance of marketing content and creative assets to ensure materials are current, accessible, and consistent with UMCU brand standards.
• Coordinates and attends marketing and brand events, sponsorship activations, and community initiatives, including communication with event partners and volunteers, logistics, promotional materials, signage, and other activation needs.
• Coordinates promotional merchandise and marketing materials, including maintaining appropriate inventory levels, supporting ordering, organizing distribution, and identifying future needs.
• Assists with sponsorships, contracts, invoices, purchase orders, and other administrative activities associated with marketing programs and external partnerships.
• Coordinates with agencies, vendors, freelancers, printers, media partners, and other external resources to support marketing projects and ensure deliverables are completed accurately and on time.
• Maintains and updates internal marketing calendars, project management systems, communication platforms, campaign documentation, and other tools used to coordinate Marketing activities.
• Collaborates with departments throughout UMCU to support product launches, product promotions, member communications, organizational initiatives, and other business priorities.
• Helps ensure marketing materials and activities are accurate, consistent with UMCU brand standards, and compliant with applicable regulatory requirements, policies, and procedures.
• Represents UMCU at community, partnership, sponsorship, and organizational events as needed.
• Maintains knowledge of and follows all Credit Union policies and procedures regarding BSA, OFAC, U.S. Patriot Act, Anti-Money Laundering, S.A.F.E. Act, CFPB regulations, Customer Identification Program, and other applicable requirements.
• Performs other marketing, promotional, digital, administrative, or organizational responsibilities as assigned based on evolving business needs and priorities.

Skills

Data analysis

Written communication

Verbal communication

Interpersonal skills

Digital marketing

Campaign coordination

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Excel

Apple interface

Adobe Creative Suite

AI tools

Job description

University of Michigan Credit Union in Ann Arbor, MI is seeking a Marketing Coordinator to plan, execute, and measure marketing initiatives across digital, traditional, and experiential channels. You will collaborate with the Marketing team and cross-functional partners to bring campaigns to market efficiently, coordinate assets, and support reporting and analytics.

The role emphasizes proactive project management, content organization, and maintaining brand standards across all member