Global Marketing Automation Strategist

UPS; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

UPS seeks a Global Marketing Automation Senior Analyst to design and optimize data-driven campaigns that engage customers and drive growth on a global scale. You will bridge marketing strategy, data, and automation to deliver measurable outcomes.

Collaborate with global teams, agencies, and tech partners to develop audience strategies, journeys, and performance insights, while ensuring compliance and governance across campaigns.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years of experience in Marketing Analytics, Marketing Operations, CRM Marketing, Lifecycle Marketing, Demand Generation, Digital Marketing, or Marketing Automation.
• Experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Eloqua, HubSpot, or similar.
• Strong experience analyzing marketing performance data and translating insights into actionable recommendations.
• Experience developing customer segmentation strategies and audience targeting approaches.
• Knowledge of campaign measurement, customer journey optimization, and marketing performance reporting.
• Strong communication and stakeholder management skills.

Responsibilities

• Partner with marketing stakeholders to develop audience strategies, journeys, objectives, and success metrics.
• Translate business goals into data-driven marketing programs that improve engagement and conversion.
• Provide expertise in marketing automation, segmentation, measurement, and lifecycle marketing.
• Collaborate with cross-functional teams to define campaign requirements, audiences, personalization, and channel recommendations.
• Recommend innovative approaches to improve campaign performance and customer experience.
• Stay current on trends related to marketing automation, analytics, and demand generation.

Skills

Marketing analytics

Marketing operations

CRM marketing

Lifecycle marketing

Demand generation

Digital marketing

Marketing automation

Education

Bachelor's degree or equivalent experience

Master's degree (preferred)

Tools

Marketo

Salesforce Marketing Cloud

Eloqua

HubSpot

Job description

UPS seeks a Global Marketing Automation Senior Analyst to design and optimize data-driven campaigns that engage customers and drive growth on a global scale. You will bridge marketing strategy, data, and automation to deliver measurable outcomes.

Collaborate with global teams, agencies, and tech partners to develop audience strategies, journeys, and performance insights, while ensuring compliance and governance across campaigns.