Global Marketing Automation Lead: Analytics & Campaigns

UPS; United States; Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

UPS is seeking a Global Marketing Automation Senior Analyst to design and optimize data-driven campaigns at a global scale. You will bridge marketing strategy with customer data and automation execution, collaborating with global teams, agencies, and tech providers to drive engagement and growth.

The role focuses on audience development, journey optimization, campaign measurement, and continuous improvement across channels, using platforms like Marketo and Salesforce Marketing Cloud.

Qualifikationen

• Bachelor's degree or equivalent experience.
• 5+ years in marketing analytics/operations/CRM/lifecycle/demand gen/digital marketing/automation.
• Experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Eloqua, HubSpot, or similar.
• Strong experience analyzing marketing performance data and translating insights into actionable business recommendations.
• Experience developing customer segmentation strategies and audience targeting approaches.

Aufgaben

• Partner with marketing stakeholders to develop audience strategies, customer journeys, campaign objectives, and success metrics.
• Translate business goals into data-driven marketing programs that improve customer engagement and conversion.
• Provide subject matter expertise in marketing automation, customer segmentation, campaign measurement, and lifecycle marketing.
• Collaborate with cross-functional teams to define campaign requirements, audience criteria, personalization strategies, and channel recommendations.
• Recommend innovative approaches to improve campaign performance, customer experience, and marketing effectiveness.
• Stay current on industry trends and best practices related to marketing automation, marketing analytics, customer engagement, and demand generation.
• Analyze customer behavior, campaign performance, audience engagement, and conversion trends to identify opportunities for growth.
• Generate actionable insights and recommendations that improve marketing performance and business outcomes.
• Build and maintain reporting dashboards that provide visibility into campaign effectiveness and key performance indicators.
• Conduct segmentation, audience analysis, and performance measurement to support strategic marketing decisions.
• Evaluate campaign results and make recommendations to optimize targeting, messaging, timing, and customer journeys.
• Present findings, insights, and recommendations to marketing leadership and stakeholders.
• Execute marketing campaigns using marketing automation platforms, including audience creation, segmentation, journey development, personalization, testing, deployment, and reporting.
• Develop and manage automated customer journeys and nurture programs.
• Ensure campaign quality through rigorous testing, validation, and performance monitoring.
• Support the execution of highly personalized campaigns across email and other marketing channels.
• Manage campaign timelines and coordinate deliverables with internal and external partners.
• Monitor campaign performance and proactively identify opportunities for optimization and efficiency.
• Support the management and integrity of customer and campaign data used for marketing programs.
• Collaborate with data, analytics, and technology teams to ensure effective use of customer data for marketing purposes.
• Help maintain audience frameworks, segmentation strategies, campaign templates, and automation workflows.
• Contribute to ongoing improvements in marketing automation platforms, reporting capabilities, and operational processes.
• Ensure compliance with data privacy regulations, communication preferences, and marketing governance standards.
• Provide guidance and best practices to marketing teams regarding data-driven marketing and campaign execution.

Kenntnisse

Marketing analytics

Marketing operations

CRM marketing

Lifecycle marketing

Demand generation

Digital marketing

Marketing automation

Ausbildung

Bachelor's degree or equivalent experience

Tools

Marketo

Salesforce Marketing Cloud

Eloqua

HubSpot

Jobbeschreibung

UPS is seeking a Global Marketing Automation Senior Analyst to design and optimize data-driven campaigns at a global scale. You will bridge marketing strategy with customer data and automation execution, collaborating with global teams, agencies, and tech providers to drive engagement and growth.

The role focuses on audience development, journey optimization, campaign measurement, and continuous improvement across channels, using platforms like Marketo and Salesforce Marketing Cloud.