Global Marketing Automation Strategist

United Parcel Service, Inc.; Jacksonville (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

The Global Marketing Automation Senior Analyst at United Parcel Service, Inc. is responsible for developing, executing, measuring, and optimizing data-driven marketing campaigns that engage customers and drive growth on a global scale.

This role bridges marketing strategy, customer data, and automation execution, partnering with global teams, agencies, and technology partners to improve audience development, journeys, and performance across channels.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years of experience in Marketing Analytics, Marketing Operations, CRM Marketing, Lifecycle Marketing, Demand Generation, Digital Marketing, or Marketing Automation.
• Experience working with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Eloqua, HubSpot, or similar technologies.
• Strong experience analyzing marketing performance data and translating insights into actionable business recommendations.
• Experience developing customer segmentation strategies and audience targeting approaches.
• Knowledge of campaign measurement, customer journey optimization, lead nurturing, and marketing performance reporting.
• Strong communication and stakeholder management skills.
• Proven ability to collaborate with marketing, analytics, and technology teams in a fast-paced environment.

Responsibilities

• Partner with marketing stakeholders to develop audience strategies, customer journeys, campaign objectives, and success metrics.
• Translate business goals into data-driven marketing programs that improve customer engagement and conversion.
• Provide subject matter expertise in marketing automation, customer segmentation, campaign measurement, and lifecycle marketing.
• Collaborate with cross-functional teams to define campaign requirements, audience criteria, personalization strategies, and channel recommendations.
• Recommend innovative approaches to improve campaign performance, customer experience, and marketing effectiveness.
• Stay current on industry trends and best practices related to marketing automation, marketing analytics, customer engagement, and demand generation.
• Execute marketing campaigns using marketing automation platforms, including audience creation, segmentation, journey development, personalization, testing, deployment, and reporting.
• Develop and manage automated customer journeys and nurture programs.
• Ensure campaign quality through rigorous testing, validation, and performance monitoring.
• Support the execution of highly personalized campaigns across email and other marketing channels.
• Monitor campaign performance and proactively identify opportunities for optimization and efficiency.
• Provide guidance and best practices to marketing teams regarding data-driven marketing and campaign execution.

Skills

Marketing analytics

Customer segmentation

Lifecycle marketing

Campaign measurement

CRM marketing

Cross-functional collaboration

Education

Bachelor's Degree or equivalent experience

Tools

Marketo

Salesforce Marketing Cloud

Eloqua

HubSpot

Job description

The Global Marketing Automation Senior Analyst at United Parcel Service, Inc. is responsible for developing, executing, measuring, and optimizing data-driven marketing campaigns that engage customers and drive growth on a global scale.

This role bridges marketing strategy, customer data, and automation execution, partnering with global teams, agencies, and technology partners to improve audience development, journeys, and performance across channels.