Senior Marketing Automation Lead: Global Campaigns

1000 Pacific Biosciences of California, Inc.; Menlo Park (CA); On-site; USD 129,000 - 193,000; Full time

Job summary

PacBio seeks a Senior Specialist, Marketing Automation to own campaign execution and optimize global customer engagement. You’ll lead marketing automation best practices, ensure data integrity, and partner with marketing and commercial teams to drive campaigns across channels worldwide.

You will manage email programs, nurture campaigns, and eCommerce store updates while leveraging Analytics and CRM integrations to improve performance and reporting.

Qualifications

• 5+ years of experience with marketing automation systems (Pardot/Account Engagement a plus).
• Bachelor’s degree in marketing, business, or related discipline.
• Experience with B2B marketing strategy, especially in a complex buying cycle.

Responsibilities

• Develop and optimize lead scoring, segmentation and routing processes to improve lead qualification and timely outreach from global commercial teams.
• Improve and enhance system processes and automation rules within marketing automation platform and integrations with the CRM.
• Primary business owner for B2B eCommerce store ensuring products, pricing and images are accurate and updated in coordination with new product introductions.
• Develop and execute email programs that are relevant and appealing to a variety of targeted audiences, including welcome, nurture, trigger, re-engagement and retention programs.
• Create and maintain the library of HTML templates, landing pages, and forms; manage list pulls and uploads for digital campaigns.
• Provide continuous improvement of e-marketing related activities, through A/B testing experimentation of campaign subject lines, content and offers, to provide strategic recommendations on how to improve response effectiveness and efficiency.
• Advise program owners of best practices regarding marketing automation capabilities, testing and projected results; host regular sessions to update stakeholders on campaign performance and best practices.
• Document marketing automation processes, programs and procedures.
• Ensure all external campaign source tracking is captured and data integrity is maintained within the system for closed loop reporting.
• Research and maintain knowledge of marketing automation practices and make recommendations to management on strategies to exploit new innovations.

Skills

Marketing automation

Pardot/Account Engagement

Salesforce CRM

Email marketing

Analytics

HTML/CSS basics

JavaScript

B2B marketing

Project management

Attention to detail

Education

Bachelor's degree in marketing, business, or related discipline

Tools

Pardot/Account Engagement

Salesforce

Job description

PacBio seeks a Senior Specialist, Marketing Automation to own campaign execution and optimize global customer engagement. You’ll lead marketing automation best practices, ensure data integrity, and partner with marketing and commercial teams to drive campaigns across channels worldwide.

You will manage email programs, nurture campaigns, and eCommerce store updates while leveraging Analytics and CRM integrations to improve performance and reporting.