Senior VP Marketing — Brand Transformation & Growth, Remote

Ladders; United States; A distancia; USD 180.000 - 220.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible paid time off

5% 401K matching program

Equity opportunities

Incentive and bonus programs

Up to 16 weeks of paid parental leave

Flexible spending accounts

Fully funded health benefits including

Descripción de la vacante

Ladders, a leader in Enterprise Technology, seeks a Senior Vice President of Marketing to own the marketing vision for a distributed organization, unifying brand, digital, demand generation and events under one strategy with a strong emphasis on brand transformation and post-acquisition integration.

The role focuses on public sector audiences (state, local, education), requires close partnership with sales and senior leaders to align go-to-market initiatives, and is remote in the United States.

Formación

• Bachelor's degree in Marketing, Business, Communications or related field.
• MBA preferred for senior leadership.
• 15+ years of progressive marketing experience in B2B technology or professional services.
• Experience leading cross-functional teams.
• Proven brand transformation and M&A experience.
• Public sector marketing experience for state, local, and education buyers.
• Ability to align marketing with sales to drive growth.

Responsabilidades

• Develop and execute a comprehensive marketing strategy aligned with growth priorities.
• Lead brand strategy unifying acquired and legacy brands into a consistent identity.
• Integrate and develop a distributed marketing organization.
• Own the digital and AI-enabled marketing strategy covering all online channels.
• Build integrated demand generation and marketing programs in collaboration with sales teams.
• Develop public-sector-focused marketing strategies tailored to SLED buyers.
• Lead event strategies targeting the public sector, enhancing engagement through technology.

Conocimientos

Brand leadership

Strategic marketing

Public sector marketing

Cross-functional leadership

Stakeholder management

Digital & AI-enabled marketing

Educación

Bachelor's degree in Marketing, Business, Communications

MBA preferred

Descripción del empleo

Ladders, a leader in Enterprise Technology, seeks a Senior Vice President of Marketing to own the marketing vision for a distributed organization, unifying brand, digital, demand generation and events under one strategy with a strong emphasis on brand transformation and post-acquisition integration.

The role focuses on public sector audiences (state, local, education), requires close partnership with sales and senior leaders to align go-to-market initiatives, and is remote in the United States.