Global Marketing Analytics & Insights Director

Greater Giving, Inc.; Atlanta (GA); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Competitive salary

Global opportunities for growth

Learning and development programs

Inclusive, supportive team environment

Community initiatives and volunteering

Wellbeing support (employee assistance

Global recognition platform

Job summary

Global Payments is seeking a Director of Marketing Analytics & Insights to lead a global analytics function within the Marketing Performance & Insights team in Atlanta. You will standardize KPIs, shape reporting, and drive data-driven decisions across regions to optimize campaigns and ROI.

You will transform the analytics ecosystem with scalable models, modern tools, and automated reporting, empowering leaders to act on insights that grow pipeline and performance while partnering across

Qualifications

• 10–15+ years of experience in marketing analytics, business intelligence, or data strategy.
• Proven success leading and developing high-performing analytics teams, including globally distributed models.
• Deep expertise in marketing and revenue analytics, including pipeline performance, conversion, and ROI measurement.
• Advanced proficiency in Power BI and DAX, with knowledge of ELT processes and semantic data layers.
• Exceptional executive communication and influencing skills to drive alignment and decisions.

Responsibilities

• Lead and scale a high-performing global analytics function delivering actionable insights to marketing and revenue teams.
• Shape the global marketing insights strategy by standardizing KPIs, reporting, and data storytelling for executives.
• Drive transformation of the analytics ecosystem with scalable data models and automated reporting solutions.
• Empower data-driven decision-making by translating analytics into clear narratives guiding strategy and campaigns.
• Partner cross-functionally with Marketing, RevOps, BI, Finance, and data teams to align on governance and performance.

Skills

Marketing analytics

Business intelligence

Data strategy

Team leadership

Power BI

DAX

Executive communication

Global analytics

Tools

Power BI

DAX

Job description

Global Payments is seeking a Director of Marketing Analytics & Insights to lead a global analytics function within the Marketing Performance & Insights team in Atlanta. You will standardize KPIs, shape reporting, and drive data-driven decisions across regions to optimize campaigns and ROI.

You will transform the analytics ecosystem with scalable models, modern tools, and automated reporting, empowering leaders to act on insights that grow pipeline and performance while partnering across