Global Market Strategy Leader – HVAC & Industrial

BAC (Baltimore Aircoil Company, Inc.); Jessup (MD); On-site; USD 154,000 - 264,000; Full time

Benefits offered by this job

Comprehensive benefits package (health

401(k)

Employee stock ownership plan

Annual bonus program

Job summary

BAC (Baltimore Aircoil Company, Inc.) seeks a Global Director, Market Strategy to design and execute global market research defining HVAC, refrigeration and industrial market dynamics. You will shape integrated global/regional go-to-market strategies leveraging BAC's assets and compete with leading players.

The role leads regional and global teams, conducts competitor analysis, and drives strategic planning with senior leaders, traveling domestically and internationally as needed.

Qualifications

• Bachelor's degree in marketing, business, research, or engineering, MBA preferred.
• 10+ years of experience in marketing, product management or business management with HVAC/refrigeration exposure.
• Strong leadership, communication, research, strategic, planning, presentation and execution skills.
• Proven ability to influence cross-functional teams without formal authority.
• Demonstrated global mindset and excellent teamwork skills.
• Strong technical acumen.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, develop and lead market research to establish data-supported market dynamics, segmentation, buying criteria and competitive positioning.
• Track and analyze market share and metrics for global and regional competitors.
• Collaborate with Global VP, Marketing to identify competitor strategies and evaluate success.
• Lead the annual strategic planning process with cross-functional alignment to the President and VP of Marketing.
• Coordinate with regional marketing to align global and regional efforts.
• Identify and document factors influencing market dynamics.
• Find and evaluate business development opportunities for investments.
• Apply SWOT, Five Forces, surveys and other tools for market and competitor analysis.
• Propose data-supported global strategies balancing global and regional interests.
• Lead cross-functional teams to develop short/long-term functional strategies with global objectives.

Skills

Leadership

Communication

Strategic planning

Presentation

Cross-functional influence

Global mindset

Teamwork

Technical acumen

Written communication

Education

Bachelor's degree in marketing, business, research, or engineering

MBA preferred

Job description

BAC (Baltimore Aircoil Company, Inc.) seeks a Global Director, Market Strategy to design and execute global market research defining HVAC, refrigeration and industrial market dynamics. You will shape integrated global/regional go-to-market strategies leveraging BAC's assets and compete with leading players.

The role leads regional and global teams, conducts competitor analysis, and drives strategic planning with senior leaders, traveling domestically and internationally as needed.