Global Market Development Manager – Biostimulants

Horizon Ag-Products; Lakewood (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

Horizon Ag-Products, based in Lakewood, CO, seeks a Market Development Manager to drive relationships with clients and distributors and to shape go-to-market strategy internationally. You will align technical messaging with marketing, support internal sales, and deliver training programs for distributors and field staff.

You will lead grower trainings, provide agronomic content and trial data, and coordinate with Product, Marketing and R&D teams to position Horizon products globally.

Qualifications

• Bachelor's in Biochemistry, Chemistry, or a closely related field.
• 5 years’ experience in the biostimulant or crop-input industry in a commercial, market-development, or distributor-facing role, preferred.
• Excellent knowledge of the science of humic substances and biostimulant solutions.
• Excellent presentation skills and commitment to educating others.
• Working knowledge of major field crops such as corn and soybeans.
• Strong interpersonal, communication and leadership skills.

Responsibilities

• Owning and growing relationships with Key clients and Distributors.
• Aligning technical messages with marketing messages for seamless communication and training.
• Leading Horizon University – technical training for distributors and field staff – and jointly owning training for the internal Sales organization, translating agronomic and positioning input into a curriculum Sales can use directly.
• Leading grower training, field demonstration, and educational tours, drawing on agronomic content and trial data provided by the Agronomic Development Manager.
• Defining international go-to-market strategy market by market, identifying where Horizon’s products should be positioned globally.
• Working permanently alongside the Sales organization – not on an as-needed basis – relaying field intelligence into Portfolio discussions and ensuring Sales has visibility into positioning and pricing decisions affecting distributor conversations.
• Bringing client and market feedback into Portfolio’s positioning and prioritization discussions and presenting market and product information internally and to customers in an audience-specific way.
• Actively contributing to Value Creation Process projects, providing market and client-facing input in coordination with the Value Creation Coordinator.
• Supporting product cannibalization and positioning analysis across the portfolio, with market intelligence from the Marketing Analyst and product economics from the Product Specialist.
• Providing technical support on humic substances, soil and plant science/nutrition topics internally and to customers.
• Relaying scientific information in written form, making presentations and speeches.
• Competitive product analysis and education to internal and external customers.
• Collaborating with the R&D department on an as-needed basis.

Skills

Excellent presentation skills

Interpersonal leadership

Strong communication

Knowledge of major crops (corn & soy)

Education

Bachelor's in Biochemistry, Chemistry or related field

Commercial or business qualification a plus

Job description

Horizon Ag-Products, based in Lakewood, CO, seeks a Market Development Manager to drive relationships with clients and distributors and to shape go-to-market strategy internationally. You will align technical messaging with marketing, support internal sales, and deliver training programs for distributors and field staff.

You will lead grower trainings, provide agronomic content and trial data, and coordinate with Product, Marketing and R&D teams to position Horizon products globally.