Global Lifecycle Architect & CRM Strategy Leader

AmaWaterways River Cruises

Calabasas (CA)

On-site

USD 180,000 - 280,000

Full time

3 days ago

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Job summary

AmaWaterways River Cruises seeks a senior leader to shape the lifecycle engagement and CRM strategy across guest journeys from prospecting to post-cruise advocacy. This role partners with Marketing, Product, Operations, Revenue, Sales, and Technology to deliver data-driven, personalized experiences that drive lifetime value and direct bookings.

The Director will build a unified engagement framework, drive program execution across onboarding, retention, and loyalty, and establish measurable

Qualifications

10+ years of experience in lifecycle marketing, CRM, or customer engagement, including 3+ years leading teams.
Proven track record of setting lifecycle strategies across full-funnel journeys.
Deep expertise in segmentation, personalization, and customer data strategy.

Responsibilities

Define, own, and evolve the lifecycle engagement strategy across acquisition, pre-cruise, onboard, and post-cruise experiences.
Set the multi-year lifecycle roadmap, investment priorities, and journey frameworks.
Architect a cohesive end-to-end guest and advisor journey across all touchpoints.
Direct ongoing optimization of lifecycle programs spanning onboarding, engagement, retention, loyalty, and win-back.
Lead cross-functional initiatives connecting data, teams, and touchpoints into a unified model.
Oversee lifecycle programs across core audiences: prospects, guests, travel advisors.
Own lead management and nurturing programs; define segmentation strategies.
Partner with IT and Data leadership on lifecycle data standards and governance.
Build and lead a high-performing lifecycle and CRM team; manage budget and vendor partnerships.