Global Institutional Marketing Leader (VP)

Confidential; New York (NY); Hybrid; USD 220,000 - 380,000; Full time

Job summary

Confidential in New York seeks a Senior Vice President, Global Institutional Marketing to own the audience strategy and integrated marketing for the global institutional business. Reporting to the Chief Marketing Officer, this leader will drive independent perspective, market intelligence and program performance data with Sales for growth.

The role requires 10+ years in institutional asset-management marketing, deep knowledge of institutional buyers, and ABM approaches.

Qualifications

• 10+ years of progressive institutional asset-management marketing or related investment-marketing experience.
• Deep knowledge of institutional investors, consultants and complex buying groups.
• Experience turning insights into strategic priorities and measurable actions.
• Experience using audience data, market intelligence and program performance.
• Experience collaborating with Sales, Investments and Compliance.

Responsibilities

• Co-create the global institutional growth agenda with Sales and business leaders.
• Build and refresh a fact-based view of institutional audiences and buying groups.
• Develop targeted, sustained programs engaging institutional buyers and influencers.
• Partner with Sales and leadership to identify relevant market issues and developments.
• Lead centralized activation with Marketing specialists and cross-regional alignment.
• Define and own a scorecard linking engagement to opportunities and ROI.

Skills

Audience strategy

Integrated marketing

Institutional marketing

Account-based marketing

Analytical skills

Project management

Cross-functional leadership

Regulatory compliance

Executive presence

Communication skills

Education

Bachelor's degree

Advanced degree

Job description

Confidential in New York seeks a Senior Vice President, Global Institutional Marketing to own the audience strategy and integrated marketing for the global institutional business. Reporting to the Chief Marketing Officer, this leader will drive independent perspective, market intelligence and program performance data with Sales for growth.

The role requires 10+ years in institutional asset-management marketing, deep knowledge of institutional buyers, and ABM approaches.